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Elite Level Football Betting Sites for the UK

Football is the most popular sport for betting enthusiasts and there are countless football betting sites that have made it their mission to meet the needs of punters: offering first class in-play platforms, high odds levels and unique bonuses and promotions. Read on to discover where the best place to bet on Premier League, La Liga, Bundesliga & more. All your questions answered in our comprehensive football betting report.

If you know anything about football betting, or sports betting in general for that matter—then you know exactly what punters mean when they describe it as an “art form”, rather than just another financial transaction between two parties. But with an overabundance of high quality UK betting sites making wild, and often vacuous, claims and promises of all shapes and sizes, finding a bookmaker worthy of your time and energy can feel like a herculean effort. Users may at times feel overwhelmed by the confusing deluge of (mis)information churned out daily and with great ferocity by certain bookmakers out there. If you have a solid gut feeling about the trajectory of a football match but find yourself undecided about choosing an operator that meets your standards, then you have, in our humble estimation, come to the right place.


The Best Football Betting Sites and How to Choose Them

While there’s no magic sieve for sifting out reliable bookmakers from those unworthy of a punter’s attention, producing a realistic evaluation and hierarchy of the best football betting sites is fully within the realm of possibility. Based on a wealth of experience gained throughout the years, we have been able to identify a number of KPIs (or Key Performance Indicators) that can be used to assess the services provided by different bookmakers and to separate the best from the rest.

The Top 5 Football Betting Sites
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Two football players fighting for the ball
Up to £100 Bet Credits. New Customers Only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. 18+
Bookmaker Welcome Bonus Min. Deposit Max. Deposit Odds Levels Visit Bookmaker
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18+. New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly. T&Cs apply.

The following sections will offer a brief discussion of the various KPIs we consider to be most pertinent when ranking bookies in terms of their contributions to the world of football betting. These wide-ranging factors include odds levels, available sport markets, bet types, live betting on football and, of course, the vitally important in-play cash-out option, which UK punters hold very dear. The table above reflects our years of experience dealing with different football betting sites. Bet365 is most a shining example of a bookie that knows what it takes to be one of the best.


Football Betting Odds Levels

Let’s start off with one of the most important KPIs out there, i.e., football betting odds levels. We cannot even begin to consider a bookmaker if it does not pass the all-important generosity test. It is of paramount importance that bookmakers display a track record of football odds margins that not only meet, but also surpass, the expectation of punters. The task should by no means be taken lightly.

AVERAGE PAYOUT LEVEL TOP TIER FOOTBALL LEAGUES
Bookmaker
Premier League 93.65% 94.75% 92.75% 93.07% 95.67%
La Liga 94.05% 95.75% 93.09% 92.99% 96.63%
Serie A 95.75% 96.71% 94.93% 94.55% 96.42%
Bundesliga 95.83% 94.83% 91.94% 93.56 96.77%

If the stakes are exceptionally high, even slight differences in odds can make massive differences in returns. Try to also bear in mind that betting is not a one-time gig: you’ll be spending a great deal of time on a certain operator. Naturally, even slight differences in odds levels will be much more discernible in the long-run. Football betting odds levels can vary across leagues and tournaments (e.g., Serie A, Bundesliga) too. Whether the bet is in-play or not is also important. And then of course there is the odds margin, which acts as an insurance policy for the bookmaker against potentially devastating losses. Think of the margin as a generosity factor. If a bookie is offering lower margins, it signifies a more generous payout policy, which means the increased likelihood that punters walk away with more profit at the end of the day.

Markets on Offer, Available Betting Types

Another key factor we always take into account is the diversity of the football markets offered by the various operators. What exactly is this meant to denote?

Not all leagues and tournaments are offered by all the bookmakers out there. Suppose that you’ve attained mastery in betting on games from the J1 League (the top division of the Japan Professional Football League) but your go-to bookmaker does not list the J1 League games as an available betting market.

FOOTBALL MARKETS AVAILABLE AT EACH OPERATOR
Bookmaker EPL La Liga Serie A Bundesliga
83 75 88 75
91 88 85 85
98 95 106 89
105 112 113 101
109 98 95 96

And what if the full range of bets offered by a company just doesn’t include the type of betting that suits you best: for instance, suppose that you feel sufficiently confident about predicting, with mathematical accuracy, the first goal scorer during a certain Premier League game, but the first goal scorer option is not offered by the operator. Either one of these shortcomings can be a source of great frustration.

Live Football Betting Arena

Seasoned football punters will have little trouble appreciating just how transformational the in-play option has been for the world of betting. With the advent of the internet and live (or in-play) betting, an entirely new dimension has also been introduced into the betting on football experience. Users are now able to place a bet while the game is unfolding. This feature has introduced a great deal of thrill and excitement to betting which simply didn’t exist before. Indeed, it has become virtually impossible to imagine a world without live betting. So, it should come as little surprise, then, that when evaluating a football betting site, live-play is crucial to consider.

One thing to look out for when judging the live football betting arena is just how user-friendly, understandable and interactive the interface is for the users. The live betting option is usually lodged firmly in the top left corner of the home page and is effortlessly discernible for football enthusiasts to exploit as they please. The football event may or may not be live-streamed, depending on the fixture. Naturally, being able to see the game as it unfolds is likely to pay a key role in improving the quality of the wager. It also means that new bet types unthinkable before (e.g., “who will take the next free-kick?”) are now a regular feature of the game. With in-play betting so popular, all our recommended live betting operators offer a great platform, with live infographics denoting the action and a vast array of in-play betting options.

Utilising Cash Out at Football Betting Sites

Having to wait for the final whistle used to be an inseparable part of placing a football bet. And even with the final whistle blown, losing one’s earnings in a split second was still a real possibility. With the cash out option, however, all that is now a thing of the past. Punters now have more control over their fate than ever before. Here’s how it works. Say you’re firmly glued to your TV or mobile screen and the glorious outcome you’d been desperately hoping for has unfolded right before your eyes. This is where the cash out option comes to the rescue: it allows you to guarantee a return whilst you’re ahead.

There is, of course, the value of the cash-out rate, for not all cash out options are created equal. Also of great importance is whether partial cash out is offered. Some bookmakers let you cash out a part of your stake in order to guarantee a certain turnover, but they also allow a fraction of your bet to continue running. Another parameter to consider is market availability. A bookmaker may offer the cash out option for La Liga games but, for reasons known to them and only them, not for Jamaica’s first division fixtures. If you’re an expert on Jamaica’s National Premier League—and there are plenty of us out there—but your bookmaker does not include cash out for this particular market, your chances of walking away with some cash in your hand—or wherever it is that you put your cash after a juicy win—have been severely diminished. This should automatically render this bookmaker unattractive in your eyes.


Football Bonuses and Promotions

Bookmakers offer a whole range of bonuses and promotions to football betting enthusiasts. The task of comparing bonuses and promotions may at first appear rather straightforward. But if you’ve ever found yourself drowning in an ocean of seemingly meaningless numbers and graphs, you’ll have no trouble appreciating value of promotions and bonuses. Almost all operators offer what is commonly referred to as a welcome bonus for new customers. So make sure you take it into consideration when making a decision. But there are more promotions and bonuses to look out for and it’s useful to first enumerate some of the most important ones we’ll be discussing: (1) the acca bonus (2) enhanced odds and (3) existing customer bonus.

Acca Bonus

As the name accumulator (or “acca” bonus) suggests, the concept is meant to reward those among us who prefer to win big numbers in a short time span. If you have a gut feeling simultaneously about multiple football bets, the acca bonus allows you to make multiple selections while enhancing the overall win. What does this mean for you? Simple: more earnings. But be careful. Although the winnings are higher, so too are the risks. So, it’s important not to get carried away with acca bonuses and to bet wisely, i.e., striking a balance between risk and return. It bears mention that despite its growing appeal, the acca bonus is usually restricted to certain top tier football tournaments and leagues such as Serie A and Champions League. Furthermore, the acca bonus is in most cases available only for pre-match betting. The table down below provides a rough sketch of the steps that need to be taken when using the acca bonus to one’s advantage.

You can benefit from an Acca Bonus by following these steps:

The terms and conditions for utlising the acca bonus offerThere are many leagues and competitions that are eligible for these bonus offer types.

A market selected on the sportsbookPlace a bet with eligible leagues and number of selections to receive a winner bonus.

The extra bonus funds credited to your betting walletIf you’re bet turns out to be a winner, the betting operator will credit you with a bonus percentile.

Enhanced Odds

Fractions on a golden animated graphic For various marketing reasons, bookmakers have a habit of announcing the odds for a top-flight football match, and then proceeding to boost those initial odds. But before you start rummaging your (and our) favourite betting sites for enhanced odds, bear in mind that this promotion is usually exclusive to high profile football matches of the day or weekend. So, don’t be surprised if finding enhanced odds on Jamaica’s Red Stripe Premier League feels like a Sisyphean endeavour. Other times, this odds enhancement is restricted to new customers and is commonly referred to as “enhanced” new customer offer.

Existing Customer Bonus

Pound sterling bank notes Just imagine a cruel and unjust world where enhanced odds were only offered to new customers. Appalling, we agree. But thankfully, the betting gods have sorted that out for us. If you’ve already become intimate with a certain bookmaker which meets all your betting dreams and desires but still want to spice things up in the betting arena, just look for odds enhancement offers available for already-existing customers. These are commonly referred to as a “price boost” offers and tend to be a bit smaller than the enhanced odds offered to new customers.


The Best Bonus for Football Betting
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Footballers battling for the ball

Emerging Features in Football Betting

Betting on football boasts a proud history that has been defined by innovation. The advent of the internet in recent years and the unforeseen upsurge in pioneering approaches to gambling have also infused the football betting scene with an innovative character. But keeping up with the latest football gambling trends and developments can be a daunting challenge at times. We are, therefore, always on the lookout for the latest, so you don’t have to be. Below, we’ll briefly discuss some the most epoch-defining trends in the world of football gambling such as virtual and flash markets. We’ll also mention some of the new football betting sites that show promise.

Virtual Football Betting

The virtual football betting platform at the bet365 sportsbook To an outsider, the world of virtual football betting may be hard to grasp. But to its practitioners, it is just as legitimate, real, rewarding and exhilarating as any other form of betting. They’re just different and fulfil different functions. Virtual betting does what it says on the tin, as it’s is essentially betting on virtual football matches. There are an impressive range of bets and matches, but there is little in the way of skill involved since the outcomes are entirely random.

Flash Markets

Player celebratingThe popularity of live-betting as a whole has most certainly undergone a marked spike in recent years. But not everyone experiences the thrill and excitement of live betting in the same way. Within this specific cluster, an even more spontaneous—not to mention creative—genre of in-play betting has emerged. It is now common practice for operators to further electrify live-betting by suddenly introducing betting offers lasting for only a short amount of time. Traditionally, this thrill-inducing gem tends mostly to be available on mobile apps. During a given football match, the operator will ask users a question along the lines of, “Will there be a free-kick within the next five minutes?” This means that punters have five minutes to participate in the said bet. While there’s no fixed or agreed-upon name for this type of betting, it is often referred to as “flash” betting.

New Football Betting Sites

There are plenty of fantastic new betting sites for golf and boxing but what is the situation for fans of football betting? Amidst the great noise and fanfare generated by the more traditional names in the betting industry, it is easy to overlook some of the lesser-known operators out there.

Football stadium and the Fun88 logo
Best New Football Betting Site
  • Up to £28 Welcome Bonus
  • High payout level of 94.33%
  • Over 65 football leagues for betting
  • Premier League sponsorship status
iOSAndroidBlackberryWindows Mobile BET NOW!

18+. Please Gamble Responsibly. T&C’s Apply to all bonus offers on this website. Please check the operator’s website for full T&C’s.

Take, for instance, Fun88. Despite being a relative newcomer, Fun88 consistently punch above their weight. The official sponsors of Newcastle United, Fun88 offer mouth-watering bonuses that include your classic offers such as acca, but a £10 88th minute goal bonus. With a fantastic customer service, swift bet placement, and a decent array of payment options, we predict that you will hear a great deal more from these guys in the years to come.


Betting by League

Punters tend to be drawn to certain leagues more than others. One obvious reason is that they’re emotionally attached to the leagues and teams they’ve grown used to throughout the years. But there’s more involved than just emotions and habits. If you’ve built up an impressive body of knowledge about the Premiership, you’re naturally more inclined to place bets on English teams since you’re more likely to win. The following sections offer a quick roundup of four of the world’s most popular leagues when it comes to betting: Premier League, La Liga, Serie A and Bundesliga.

Premier League

Premier league logo The Premier League is by and large the most popular football betting market in the United Kingdom, and one of the most popular in the world. If Leicester City’s 2016 title proved anything, it was that in the world of football betting, there is no such thing as a safe bet and that anyone can win. Nine months before the start of their Premiership campaign, the odds being offered on them winning the title were 5,000-1 against. For the punters who had put cash on the bet, it meant winning is as much as £100,000. For the bookies, it meant paying out £25 million, in other words, the greatest loss in British history on a single sport market. There is enough uncertainty here to humble the most skilled punter.

La Liga

La Liga logo One of the most popular leagues on planet earth, Spain’s La Liga is home to two of the most formidable names in global football: Barcelona and Real Madrid. The fierce rivalry between the two teams, referred to as “El Classico,” is always a heated affair. Some of world football’s most recognisable names play or have played in various El Classicos throughout the years: Lionel Messi, Cristiano Ronaldo, Zinedine Zidane and David Beckham to name a few. Though always a thrill spectacle to watch, betting on La Liga games can be a bit tricky, since the bigger teams like Barcelona and Real Madrid tend to dominate the smaller ones. This is one reason why handicap betting enjoys more popularity here than in other markets such as the Premier League.

Serie A

Serie A logo The Serie A is one of the most popular leagues in Europe. The football played is typically conservative, slow and defensive. Teams like Juventus and Inter Milan have built reputations of the solidity of their defence. The league is home to some of the world’s best players, including Cristiano Ronaldo, Paulo Dybala and Ivan Perisic. When betting on such a league it is important to consider the low scoring level at most matches. Most games typically finish with under 2.5 goals, and there are rarely upsets when it comes to the bigger teams getting beaten by the more mediocre outfits in the division. But the league is packed with exciting moments and Italian football is once again on the rise with a host of young talent coming through the ranks.

Bundesliga

Bundesliga logo The Bundesliga is the home to one of the best football clubs throughout history. Bayern Munich have long dominated this division, but the tides are turning with clubs like Borussia Dortmund, Hertha Berlin and RB Leipzig taking a bigger share of the points. Betting on the Bundesliga has always been particularly tricky, many games are unpredictable on the surface, and goals seem to be the only market where genuine patterns begin to form. Some of the world’s best players currently play in the Bundesliga, including Thiago Alcantara, Marco Reus and Ondrej Duda. Fans around the world have been longing for the period of dominance from Bayern to subside, it has been a long time coming but it may finally be upon us.


Q&A / FAQ

For more in-depth reviews surrounding the trials and tribulations of online sports betting, have a look at our hompeage: here you will find an abundance of resources dedicated to informing our readers.

What operators offer the best multiple betting for football?

There’s a whole range of operators that offer fantastic multiple betting for various football markets. But to name a few, we’d recommend Bet365, Betway and Ladbrokes.