About Us - Meet the Team

Our Values

Our Mission. As you can see, we are an enthusiastic collective with a common passion – betting on sports. That’s why our team can relate to you so easily and provide you with complete and relevant information that covers every last detail. Looking at the bigger picture, we did spend some time to carefully inspect each and every one of our featured bookmakers. You have probably read or at least heard these disturbing stories about an average bloke who got lucky and won a great deal of cash. Sadly, the plot twist comes and his cheeky grin freezes once the bookmaker refuses to pay him for one reason or another. Don’t worry, this is exactly what you will NOT get by siding with any of our featured operators. They all have an outstanding reputation throughout the UK and guarantee you a safe and sound betting experience, we are totally independent and have the freedom to say it like it is.

Betting Review Ratings Explained

Before writing any reviews, the team sat together discussing what makes a great betting site. As with most things in life, what’s good for Peter might not be good for Paul. However, on closer examination, we agreed on what is important to us all and what would influence our scores, resulting in a fixed set of rating criteria for bookmakers that we rely on.

For each and every review, we consider over 40 individual factors. Obvious things like initial bonus amounts are taken into account but also more obscure information like how many touches does it take to place a bet on Shrewsbury Town winning a match are also considered to give you ultimate satisfaction with our reviews.

This level of detail makes us very confident to advocate sites to you. Our highly recommended sites are not just good, they are top of their class. To really ensure you are matched to a bookmaker that meets your needs, if we find a bookmaker is lacking in a certain area, we will do our best to recommend another so you can make an informed decision.