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UK’s Best Betting Sites of October 2021

Last updated: by Leon Marshal

To help you with your online bookmaker selection process, we tried and tested all the best betting sites in the UK, up-to-date as of October 2021. If instead you are looking for the latest operators to enter the industry, our list of new betting sites is exactly what you’re looking for!

  • Discover the UK’s best sportsbook welcome bonuses.
  • Learn how to deposit, withdraw winnings and play safely.
  • See how individual bookies perform in our detailed reviews.

What else do fully licensed and regulated betting sites in 2021 offer? Find out below!

  • UK Gambling Commission
  • TRUSTe verified
  • SSL Secured
  • eCogra

These Bookies are: Licensed Reviewed by Experts Last updated: by Leon Marshal
Best Online Betting Sites Offers
Position Operator Rating Bonus Website T&C’s
1 5.0
  • £30 welcome bonus*
  • 2,000 weekly EPL markets
Full T&Cs Apply! New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply
2 5.0
  • Get £10 when you bet £10*
  • Great welcome offer
Full T&Cs Apply! *18+. New UK customers only. Min bet £10 to receive £10 Free Bet (placed and settled 35 days from registration). Min odds of 3/5. Free Bet credited at qualifying bet settlement and placed within 35 days. Please gamble responsibly, www.begambleaware.org
3 5.0
  • 100% up to £50 deposit match*
  • Over 100 PL markets
Full T&Cs Apply! New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18
4 4.5
  • Get £20 when you deposit £20*
  • Top for football markets
Full T&Cs Apply! New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out or Edited, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
5 4.5
  • £10 free bet bonus*
  • Over 19.000 betting markets
Full T&Cs Apply! *New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.
6 4.5
  • Get £10 when you bet £10*
  • Amazing in-play betting
Full T&Cs Apply! 18+. The UK only. Available for new players who have registered at EnergyBet after 31.08.2020 and valid only for their first qualifying Sportsbook bet. Cash stakes only. Min. £10 deposit required. Min. total odds of 3/4. Min. odds for each selection 1/4. Bonus amount £10. Bonus funds to be wagered 1x on odds of 4/5 or higher. Bets placed for both sides, with the same outcome and for the same event, will be disqualified. Virtual Sports bets do not qualify. Cashed out bets do not qualify. Other T&Cs apply. BeGambleAware.org. Please bet responsibly.
7 4.5
  • Up to £100 in bet credits*
  • Great live streaming options
Full T&Cs Apply! Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
8 4.5
  • Get £20 when you bet £10*
  • Nearly 50 sports to bet on
Full T&Cs Apply! * New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out
9 4.5
  • 50% up to £40 first bet match*
  • Great for football
Full T&Cs Apply! 18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. BeGambleAware.org.
10 4.0
  • Bet £5 get £30*
  • Thousands of horse races
Full T&Cs Apply! 18+. New Customers Only. Deposit via Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £20 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Please Gamble Responsibly.
11 4.0
  • 50% up to £125 deposit match*
  • 75+ bets per UCL match
Full T&Cs Apply! Valid for new UK customers who have registered from 31/03/2020. Deposit using code SNWEL125. Valid once per customer. Bonus expires after 90 days. 6x turnover at 1.7 minimum odds before withdrawal. Max contribution to turnover requirements per bet is £100. 18+
12 4.0
  • x2 odds on first bet*
  • Amazing football odds
Full T&Cs Apply! Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Exclusive to new members. 18+

Best Betting Sites in the UK: Top-Rated Bookmakers for Each Category

Every single one of the betting sites that feature with us has gone through a rigorous testing process in order to make our featured list. Naturally, some sites in the UK perform better in some areas than others. See how we ranked them by category:

The top betting sites in the UK

TOP 6 Betting Sites

  • 🥇 888sport ✪ Best Bookmaker with Top Payout Levels
  • 🥈 Casumo ✪ Bookie with Highest Premier League Odds
  • 🥉 10bet ✪ Best Bookie with Top Market Selection
  • Marathonbet ✪ Bookie with Best Football Betting
  • Betway ✪ Best Betting Website for Live Streaming
  • EnergyBet ✪ New Premium Betting Site

As you can see, each betting site brings its own strength to the fore. Depending on what you want your sports betting bookmaker to provide, you should choose accordingly. Even so, all of them performed well overall and are some of the best online betting sites.


Criteria for Ranking Betting Sites

There are a number of things we look out for when judging online betting sites. These include things like markets, bonus offers, betting odds, even things like customer service, and much more.

The box above shows a quick overview of what we use to assess the best betting sites. Obviously, there may be other ranking factors, nevertheless, this allows us to give a fair comparison between each operator.


Betting Offers: Bonuses and Promotions Available

Of all the relevant criteria that we’ve considered for a betting site, bonus offers are the most important ones. To be honest, nothing perks up your day like a nice promotion that gives you some extra to play with. And it’s not all about the bonus amount, some companies reward ongoing loyalty by giving you a small amount each week to encourage you to continue to use their site.

There are so many and various offers that this homepage will be oozing paragraphs if we describe them all. That’s why our team handpicked and assessed the most valuable for each of the most common bonus offers.

Deposit Bonuses

Modern online bookmakers are very keen to attract new customers and absolutely every sports betting operator tempts you with a ‘Welcome Bonus’. The sign-up offers can be a great way of increasing your initial bankroll. Some online sports betting sites really put customer satisfaction at the forefront of their business plans.

Free Bets

The majority of open account offers come in the form of free bets. According to our team’s sophisticated tastes, they are second-best to deposit bonuses, but still have their good sides. First of all, a free bet can be rewarded to you on multiple occasions (not only upon registration). In addition, the wagering terms are more simplified. Usually, all free bets entail is an initial deposit, and then a minimum odds requirement. Always read the T&Cs though!

Athletes representing five different sports flanked by a giant present containing £50 notes promoting the sports welcome bonuses

Money-Back Specials

Speaking of refunds, this is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at many sports betting bookmakers.

Enhanced Odds

Online sports bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. All of the top betting sites should at least have variety in their promos, so look out for this one.

Bonus Category Betting Site
🥇 Best Betting Bonus 888sport.com
🥈 Best UK Bonus casumo.com
🥉 Top New Offer stsbet.co.uk
◻️ Great Value Bonus bet365.com
◻️ Top Deposit Match 10bet.co.uk
◻️ Enhanced Odds grosvenorcasinos.com
◻️ Football Bonus betway.com
◻️ Great Promotions 888sport.com
◻️ Money-Back Specials paddypower.com

Obviously, new players should always be aware of the terms and conditions when assessing betting offers. Things like minimum odds, minimum deposit, restricted payment methods, or the amount you receive upon qualifying bet settlement all play a part in your decision-making when choosing a betting site.

As we always say, new sports bettors (or experienced ones!) should not be enticed by huge bonus numbers. Make sure that you can actually receive the amount on offer, and the terms are realistic. Luckily, our team has done thorough research of all online bookmakers, and we have categorised them for you.

As you can see below, there are numerous different categories an online sports betting site can thrive in. Whether it be a deposit bonus, a free bet club, bet credits for new customers, or more, there is something for everybody. Many times, it will depend on the sport or even the specific match, on which type of offer you want to use.

It must be noted that depending on what you want to achieve not all of the bonuses at the UK sports betting sites will be for you. We would advise you to check around, see the categories and decide which one best fits your priorities. You can also take advantage of the different sign-up offers from different sports betting operators.


The Variety of Markets Offered

Some of the best betting sites UK-wide, are to use a cricketing term, “good all-rounders” and others specialise in one or two betting markets. Picking a bookmaker who offers the best odds for the different markets you intend to wager on can have a real positive impact on your bankroll. In the next section, we have a look at two of the most popular markets, football betting and horse racing betting and as you will see, not all bookmakers are the same!

Check out the Best Betting Site for Football
Why 888sport is the football fans friend
  • Awesome Welcome Offer
  • Fantastic User Experience
  • Great Customer Support
  • Variety of Betting Markets
Our winner for best betting app
888sport Top Market Selection Visit Site! Available for: iOS, android
Full T&Cs Apply! New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply

Football Betting

To help you pick the best football betting sites for your chosen market we have done comprehensive research on seven random operators, we chose four football matches and checked the odds for home win on the football betting site. To give a fair reflection we chose two Premier League games, a Championship game and a League One game.

Comparing the best value odds for football betting
Variance between the best and the lowest odds for football
League Coral Ladbrokes Betway NetBet William Hill Paddy Power BetVictor
Premier League 1 5/3 5/3 17/20 8/13 8/11 18/25 63/100
Premier League 2 100/30 3/1 4/11 3/1 3/1 7/5 12/5
Championship 7/5 7/5 21/20 6/4 7/5 7/5 7/5
League One 11/8 11/8 9/5 6/4 6/4 6/4 29/20

Within the betting market, shopping around and having more than one account can ensure you get the best betting odds and value. We found that some online bookmakers offer nearly 14% better minimum odds than their rivals on a range of betting markets, we also discovered that Premier League games are used to entice punters in. Conclusions of our small sample would lead us to recommend any of the bookies for football betting.

So based on our research, we of course recommend that you don’t just rely on one bookmaker – this also gives you a chance to take advantage of some great new player bonuses, such as a free bet club. If you are betting on a “top” game then ensure you look at any special ‘price boosts’ on offer. Finally, check back often as betting markets do fluctuate quite a bit.

Horse Racing Betting Sites

With horse racing betting sites it is not as easy to compare the range of betting markets much in advance due to many sites just showing “SP” or Starting Price. The starting price is based on the betting odds being offered “on-course”, or in other words at the actual race meeting. The main idea of a starting price is to determine winnings where fixed odds have not been taken (or offered) when the bet was made.

However, all sites listed here offer Best Odds Guaranteed or ‘BOG’ if you prefer in which if the starting price changes and goes higher than the odds you took then the bookmaker will pay out the higher price. As with all offers we strongly recommend you check the sites terms and conditions as there may be conditions attached.

Comparing the best value odds for horse racing
Variance between the best odds and the lowest Horse Racing odds
Race Coral Ladbrokes Betway NetBet William Hill Paddy Power BetVictor
Race 1 26 / 1 34 / 1 40 / 1 26 / 1 26 / 1 26 / 1 34 / 1
Race 2 19 / 1 15 / 1 19/ 1 19 / 1 19 / 1 15 / 1 19 / 1
Race 3 15 / 1 21 / 1 19/ 1 21 / 1 17 / 1 17 / 1 21 / 1
Race 4 34 / 1 34 / 1 26 / 1 29 / 1 26 / 1 34 / 1 26 / 1

For the horse racing betting comparison, we chose four races just before the “off” and compared the starting odds for a random participant at our featured bookmakers. We then compared all the different prices on offer.

Again, what this data shows is that shopping around is vital for achieving the best odds for your money, even for the same race it is often a smart choice to use two different online bookmakers. Differences of 25% and above are not uncommon.

Other Sports

Modern day sports betting sites should not only be interested in horse racing, or football, instead they should offer a wide variety of sports to bet on. One of the best sports betting sites UK would have at least 30 different sports available.

All the usual suspects are there, these include rugby, tennis, or golf. Boxing is also a hugely covered event. Depending on your personal preference you may find yourself leaning toward these types of sports in order to have a punt on a UK betting site. As we say, it’s good to bet on what you know!

Obviously, some sports would not be eligible for live betting, but that should not deter you. In the sidebar of this page, you will see we included many sport reviews, even those such as table tennis betting will interest some people! At the end of the day, online bookmakers want to cater for as many new betting options as possible.


Types of Sports Betting Bets

All of the best online betting sites provide the punter with a top selection of betting types. An online bookmaker should not simply be satisfied with offer a win, or loss bet. Nowadays, the expectation of a sports betting site is much higher.

Obviously, depending on the sport the variety on offer could vary. In-play markets will also be fewer, as some bets simply cannot be on offer during a match. In the table below, we have highlighted some key bets that should always be available.

A betting slip Singles: Bet on a win, draw, or loss
Multiple/Accumulator: Bet on multiple selections
Over/Under: Usually in relation to the number of goals
Handicap: A team is give +/- to win
Ante-Post: Predict the long-term result
Win Bet: Pick the winner of a single event
Prop bet/Specials: Usually a bet on a specific player

As you can see, there are many different betting types, if you are a fan of the best football betting sites, then check out our guide to the best football bets.

We have things like the single, or multiple, but then special bets have also become a growing phenomenon. Both existing online bookmakers and new betting sites strive to provide the best user experience, so they are always trying to offer what the market demands. Just check somewhere like Paddy Power who always have prop bets on the go.


Mobile Betting – On the Move

Over time the services of traditional betting shops and online bookmakers made the transition into mobile applications. They give you fast and easy access to all your favourite markets and can be run on almost any modern mobile device. There are many fantastic cricket betting sites and greyhound betting sites that fully function for mobile – so if you love these sports checkout the operator we have selected for you below.

Check out our Betting App winner . Our winner for best betting app TOP MOBILE APP iOS Android Blackberry Windows Visit Site!

What will you get with our mobile apps?
  • Fast and Easy Bet Placement
  • The Same Great Betting Markets
  • Place a Bet with Few Touches
  • Bet and Watch on Your Device

Every serious betting site supports a mobile version and today betting apps are more a necessity than a luxury. In fact, all the sites that we recommend support Android and iOS devices as well as Windows Phone and Blackberry. Using the BetVictor app, you will have the same great experience as using the full-blown website, however, BetVictor have cleverly optimised the number of touches needed to make a bet.

This ensures that no matter where you are, you’ll never miss out on placing a bet! We have thoroughly tested this operator and the rest of the available mobile-friendly betting sites and we posted the results in our mobile app betting section which will give you the low down on betting whilst on the move.


Live Betting Sites and Streaming

Live betting (or In-Play, as some call it) is the fastest-growing market in the online betting world. If your bookmaker doesn’t offer you a great selection of live markets, then you need to reconsider your choice of bookie. We can forgive many imperfections in a particular sportsbook, but the lack of live betting is something we simply would miss too much.

What’s the big deal about it? There is nothing more exciting than watching a game live, knowing something is about to happen and then putting your money where your mouth is by having a bet. Many rugby betting sites and boxing betting sites offer fantastic in-play and live streaming services – check out our live betting sites review page to learn more.

Thanks to live betting, we can choose to back football teams, horses, and more. It makes the games more interactive. When saying ‘see’ we should mention video streams are a crucial feature on a site, strongly related to the live betting itself. The top bookmakers have the resource required to provide live streaming from the events you can bet on. In most cases, all you need in order to watch the stream is a positive balance on your account or a bet placed on the particular event.

Anyway, if we have to keep it short: we don’t rank the best betting sites that don’t provide A) rich live markets and B) live streams. We created an excellent report on the current state of live betting be sure to go check it out now, we’re sure you’ll love it.


Payment Methods: Debit Cards, E-Wallets and More

It is inevitable to mention money transactions when talking about betting sites. There are various ways to complete your deposits and withdrawals at online bookmakers and it’s really important to pick a reliable one. Unlike back in the day, when betting on sports was only associated with betting in cash in the shop. In general, types of transactions can be sorted in three groups. Here is a brief overview of each one:

Bank cards that are easy to use Bank Cards – Surely the fastest and easiest way. Unsurprisingly, VISA debit and MasterCard debit lead the way, but there are betting operators that will also accept your Laser, Solo, Maestro or Delta cards. Just fill in your debit card details and you are done. The most notable minus is that withdrawals usually take a bit longer to be completed.

PayPal is the payment method of choice E-wallets – Our personal advice is that you use some of the best e-wallets. Just like using a credit or debit card, your deposits will be instant. The main things that give this tools edge over them are the notably faster withdrawals and improved security. We believe that PayPal betting sites are the best option for you, but you will also get exquisite service if you side with Skrill (Moneybookers) or Neteller.

Pre-pay voucher which is simple to use Pre-paid – It is completely normal for someone to not want to share their personal info with a bookmaker. Pre-paid vouchers are the perfect solution for that kind of punters. paysafecard betting sites are the most popular of those methods and virtually every top UK betting site supports it. The main drawback is that you will need to provide an alternative method to withdraw.

When starting out at any of the best betting sites, it is imperative that you choose a bookie with a varied amount of payment methods. Luckily, we already identified the key ones to look out for and wrote specific reviews for each one, check them out below!

Each one of our payment method reviews details which betting sites are suitable for that particular one. We look at deposit limits, the time it takes to withdraw and much more.


Customer Service Options

Often overlooked when assessing a betting site is the customer support available for you to use. Live chat features are among the best ones, but another thing that can enhance the user experience is an in-depth FAQ section or a customer support hotline. Check out the categories below:

  • Telephone Number – Call the customer service team
  • Address – Know where your online operator is based
  • Email – A good contact option for more official enquiries
  • Live Chat – Quick responses to questions
  • Opening Hours – 24/7 is the best you can have

Naturally, betting sites that provide all of this customer support would be our preferred option. One of the best support sections we came across provided not only a live chat but also an option to call a physical person as well as an in-depth FAQ section.

Of course, sometimes you may have to compromise, as a betting site could only feature a selection of the support methods. Much like when we assess a bookie on a variety of betting markets or its bonus offer, we need to see the bigger picture. As long as the betting site gives good service, that is the main thing.


The Quality of the Best Betting Websites

Up until this point, we have focussed on a number of qualitative criteria in order to judge a betting site. New players may not be aware, but the functionality of a site plays a key role in your enjoyment. In the following sections, we will highlight the things to look out for in order to judge the platform.

It may sound frivolous to think of these things, but they truly affect your enjoyment of the online experience. With today’s technological advances, it should not be difficult to implement a well-run website, so we expect this of any bookie.

Navigation

The navigation of the site is integral to finding the betting market you want. Usually, the main sports should be highlighted in the header across your screen, and the sidebar should give you easy access to a list of sports available.

Obviously, on mobile, this will be slightly different. Even so, a drop-down menu should always be a touch away. This will make your betting experience infinitely better and easier.

Betting Slip

Having a betting slip that is easy and simple to use is also important. It should be clear what selections you have made, and you should be able to add and take away quickly. All permutations should be calculated automatically, and types of wagers easy to determine. The confirm button should also be only a click away.

Some sites even have a quick function where you can choose your wager amount with a click of a button, instead of needing to type it in. These little additions really do improve the user experience and although they are not obvious straight away, they do become apparent quickly.

Cashout

All betting platforms should also offer the ability to cash out. This is a relatively modern invention, that allows you to finish your bet early for a lower payout than the original one on most sporting events. Of course, this may come back to bite you if the bet is a winner, but it gives you the security to use your judgment, and get some returns when you think the tide is turning in a match.

Our advice would be to use this feature intuitively whilst watching an event. If you cash out all the time, you will definitely lose some winnings, yet you could also save a bet that would go on to lose. It is an extra element of chance that is placed in your hands.

Livescore

Having a live score feature is great for live betting. You should be provided with all the up-to-date information on the fixture, possession stats, yellow cards, corners etc. It is also essential any goals, or points depending on the sport, are immediately reported so you can make a judgement on your bet.

Many times, a platform will provide a visual interpretation of this and show you the flow of the game in terms of possession with arrows indicating which way the ball is going. It just gives you that little edge when trying to analyse the stats.

Loading Speed

We want a platform with the quickest loading times. If we want to place a bet, we want to be able to do it without a hindrance. Therefore, it is essential that the operator uses the fastest hosting services possible to allow a smooth process in your betting journey.

What must be noted, is that you also need to have a stable internet connection for this to work. We don’t want you to get all flustered and frustrated only to find out that it was your problem all along! So make sure your internet is working first.

As you can see, a well-designed and intuitive sportsbook can really enhance your experience. This is particularly pertinent for new players who need all the help they can get when joining up to an online bookie. Although at the end of the day it is not the be-all and end-all, it is an important factor to look out for.

You may also notice some platforms look strikingly similar, this is no coincidence. Many of the bookies use similar providers who will share similar templates. These have been optimised for the user in mind, and have been tried and tested for years.


The Good and the Bad Side of Betting

We like to think that everyone we deal with has our interests at heart and all companies exist to make our life easier but the sad truth is not everyone is our best mate and money and greed can be a huge incentive to a rogue betting site. It is good to know how to spot a bad online bookmaker.

In the table below, we have highlighted some points to look out for when accessing online betting sites in the UK, and abroad. Getting a Gambling Commission licence is integral to enhance your user experience and means you won’t get ignored when contacting customer service!

What You Need to Consider When You Choose an Online Betting Site?
What Makes a Good Betting Site? What Makes a Bad Betting Site?
User-friendly interface Website that loads slowly
Abundance of bonus offers No bonus offers at all
Intuitive bet placement Difficult navigation
Top user experience No special features
Wide range of sports and bets Limited betting options

Make sure you see what is in the terms and conditions as you do not want any unexpected surprises when using a site. This, amongst other factors, can really affect user experience. In order to enjoy a top football betting site, as well as all other sports like horse racing betting, you also need a range of markets to bet on.

We are always looking for the top betting sites around. This is why we not only take on the old guard, such as the big classic bookmakers like William Hill but also have a dedicated section for new betting sites. We will regularly update this page with online betting sites.


What to Consider When Choosing New Betting Sites

When it comes to choosing new betting sites, you have the responsibility to look out for certain things. New players may just see the first online betting site and jump at it. This would be foolish. We have set out a list of criteria for reason. The following points should always be the first things to look out for when choosing a new betting site:

  • Reliability – They payout when you win
  • Trustworthiness – They have a licence for the UK
  • Terms and Conditions – Are realistic and no withdrawal limits
  • Customer Service – They are accountable and available
  • Reliability – Have they had any issues in the past?
  • Markets – What are the betting options and range of markets?

They seem obvious, but many punters will not have these at the forefront of their mind. We have also helped you by already creating a list of the top new betting sites, this features exclusively UK betting sites, for your perusal. For new players, visiting a site can be intimidating, but we are here to help.


Emerging Features in Online Betting

The demographic of UK online betting sites is constantly evolving and changing. As technological capability increases, and the demands of the betting consumers are being heightened, teams of developers operating at some of the biggest gambling sites in the world are releasing many new exciting features and updates to their platforms.

The world of online betting has become a purely technical enterprise, with the most successful brands being those that can develop the smartest, most efficient and customer satisfying solutions. Significant advancements have been made in the realms of mobile and live betting, but what other areas are the biggest betting operators venturing into? In an attempt to try and win the heavily competitive battle of online betting market domination features including sophisticated virtual sports betting, eSports markets and a host of new banking methods for betting deposits.

The following sections will reveal further details regarding the latest developments in online sports betting and if you are hungry for even more information, we suggest looking into the current state of the best betting sites in the UK.

New Banking Methods

With the developments in technology made by financial institutions in recent years, most notably the optimisation and streamlining of mobile payments – online bookmakers have been able to roll out some pretty nifty features to make the experience of putting money into the betting wallet fast and secure. This is achieved most obviously in the Apple Pay deposits process – as the fingerprint recognition confirms your identity. With Apple Pay making it easier than ever before to pay for things on your iPhone the bookmakers responded well and several leading operators including bet365 and 888sport have integrated it into their platform.

Cryptocurrency was long seen as a relatively useless asset, good for nothing other than buying illicit items off the dark web. Few realised the inherent power they could harness, and it has been only in the past 24 months that betting sites have been accepting betting wallet deposits in Bitcoin, ETH and various alt-coins. With the volatile nature of these cryptocurrency’s, punters essentially are taking on two sets of risk – one being the bet they have struck, and the risk associated with the rapidly fluctuating price of the market capitalisation of a certain cryptocurrency. This added dimension of risk has become very attractive for players across the globe, punters in the UK can enjoy the possibility of bitcoin deposits at NetBet.

Social Betting

Social media has long been a prominent feature of most of our lives. We are more connected than ever before, and many believe the social constructs that modern societies were built upon, are slowly being untangled and destroyed by this new form of entangled inter-connectivity. Betting is generally considered a solitary activity, however, many friends like to share their bets with one another, or attend live matches together and place bets.

Social betting can be generally narrowed down into three categories. Firstly, there are the classical bookmakers that harness the power of social media and optimise their online presence to extend a greater reach to untapped markets and audiences. Secondly, there are social betting sites that accommodate special forms of betting where you can easily place a wager with friends and split the bets on certain events between a group of people. Then finally, there are communal betting platforms, here you can expect leaderboards and trusted tipsters providing key insights into the upcoming fixtures on the sporting calendar, obviously, the range of markets will be limited.

Betting on eSports

There has never been such a massive surge in popularity of any competitive sport in the history of humanity. eSports betting sites represent a new form of sports and markets that relies upon cognitive and reactionary ability whilst playing a computer game. There is a huge library of titles that professional players engage one another in under the banner of eSports, some games are a lot more competitive and popular and others and the prize money varies significantly in correlation with this popularity.

The most popular eSports include titles such as DotA 2, PUBG, League of Legends and CS:GO, draw competitive players who play in front of live audiences and in front of online crowds through the streaming service Twitch. The prize money for the 2018 world champion team in Dota 2 was in excess of USD 30 million, just to give some perspective on the scale and influence of this emerging market. In terms of betting on eSports, the popularity is enormous. Bookmakers have adopted eSports with open arms and the daily games schedule is usually packed with world-leading teams in popular titles, offering a number of markets that punters can bet upon whilst streaming the event directly through the operator.

Decentralized Betting

Decentralised betting is the newest feature we have seen, and is something that has the potential to redefine the betting industry in the coming years. Over USD 400 billion is placed on unregulated sports markets every year, these are bets being placed in underground markets mostly, at crooked centralised betting sites that can easily take off with customer money or be taken offline by the authorities.

New decentralized betting platforms Wagerr and Augur offer a safe, secure and private solution – also giving players fantastic value due to minimal fees and low maintenance costs. The platform allows users to essentially hold a native coin that is used to bet on real-world events. The success of the coin and further absorption of the world gambling markets will increase market capitalisation and the value of your holdings. Operating on the fully distributed Ethereum blockchain, these kinds of betting services have constructed a product that far surpasses many cryptocurrencies before them.

Online Betting Exchanges

The online betting exchange is nothing new, the UK online site Betfair have been operating this alternative form of betting for many years and it has been adopted by the British public to dazzling popularity. The beauty of being able to back and lay bets and challenge other bettors essentially is something that many people within the industry find particularly appealing.

Traditional bookmakers have not wholly endorsed the value of the betting exchange; some of the biggest names in the industry are still lacking the capability to offer such a platform as the technical demands and development costs are pretty hefty when releasing such a project. There has been some steady competition, however, most notably BETDAQ; a long-time standing betting exchange that pre-dated the platform offered by Betfair but has not enjoyed the same levels of popularity.

Betting exchanges have been a favourite form of betting from professional gamblers since their creation. With the ability to essentially buy and sell your position and track the market changing prices with integrated tools and API’s, it has become an activity that certain skilled individuals have been able to transform into a full-time career.

In essence, it still carries the same risks as gambling, of course, but the strategies that one can be utilised in order to beat the operator are far more sophisticated and subtler than getting a good scoop on the weekend’s football matches. This area of gambling is quickly being realised by the latest developments in the mobile exchange platforms and increasing supply of data powering the back-end of these platforms, there is only more to expect from betting exchanges. If you’re a fan of golf betting sites then we think you’ll love this on the exchange, with the slow-paced developments in golf, it makes it a perfect sport for exchange betting tacticians to exploit one of the premier sporting events.


Online Betting: Security and Regulation to Protect Players

Any person’s primal instincts are connected with security. It’s fair to say that we need stability in absolutely every aspect of our lives, sports betting included. After all, you play with your own real money, therefore any possible complication should be completely out of the picture. If you take a closer look into the Gambling Commission reports, you will see the level of gambling throughout the UK and the key facts and figures associated with the industry and any UK site.

As from December 2014, a change in the way that companies that offer services to the UK were introduced, whereas previously companies could be licensed and regulated in a different country (such as Malta and Guernsey), the change in 2014 meant that all sportsbooks serving UK customers must be licensed by the UK Gambling Commission. This change has been good news for the customer as it ensures all companies are regulated by the same regulatory body, therefore ensuring consistency.

Transparent regulations mean that when you win, you will actually be paid. Besides that, the privacy of your personal data is fully guaranteed. Isn’t that what we all want at the end of the day when using UK online bookmakers? If you scroll down to the footer of any betting site, you will see which testing agencies provided certificates for it and what other services are used. We’ve prepared a reliable guideline that will show what you should look for at a bookmaker.

IBAS is the Independent Betting Adjudication Service IBAS stands short for Independent Betting Adjudication Service. Just like the name suggests, these guys sort out betting-related disputes. They are responsible for giving verdicts on gambling disputes, there is a wide range of betting disputes IBAS is responsible for.

Essa is the European Sports Security Association IBIA (or International Betting Integrity Association) is an organisation, the mission and values of which are built around Sports Betting Integrity. Their goal is to deter anyone who has even remote thoughts of match-fixing and other shady business.

For help with problem gambling GambleAware is a people-oriented organisation, which is focused on helping bettors make better decisions. No, they are not tipsters at all. Exactly the opposite, by running charities, similar to Responsible Gambling Trust they help gamblers who show signs of addiction.

Bookmaker security practices for transactions: https protocol, account verification and banking protections

As you can see, these are just simple, yet effective tools for protecting your security. Every online bookie has to uphold these standards in order for them to feature on this page. We take your security seriously!

As we said, new players should always read the terms and conditions, but nevertheless, betting sites must uphold their integrity by providing certain standards. Only play with bookies you can trust, as there is no use in winning if you never see the money!


Conclusion: The UK Has the Best Online Bookmakers

Whether you are looking for a new betting site to play on, or are simply an experienced player looking to widen your horizons, you can be confident that we only feature the best online betting websites. We have scoured the internet and reviewed all legal bookmakers in the UK with a stringent set of criteria.

We have featured a wide range of bookies to bring you the ultimate betting experience. We’re confident in the bookies we feature, and it must be noted we update this page regularly, so be sure to always check back and who ranks number one with us.

Top 12 Best Betting Sites UK by Category in 2021
🏆 Best Online Betting Site 2021 888sport
📈 Top For Premier League Odds Casumo
🔍 Top Market Selection 10bet
⚽ Best for Football Marathonbet
📺 Great Live Streaming Betway
⭐ Best New Betting Site EnergyBet
🙍‍♂️ Top for In-Play bet365
🎁 Excellent Promotions MansionBet
🏌️‍♂️ Best For Golf Wagers STS
🏇 Best for Horse Racing BetVictor
📱 Great for Mobile SportNation
💳 Recommended for PayPal Grosvenor

It doesn’t matter what you are looking for, the wide range of betting sites we have reviewed means every facet has been covered. We are certain you will be satisfied with all of the online sportsbooks we have listed on this page. We have highlighted the 12 best bookies of October, 2021, and have categorised them for you.

As you have seen, we have a stringent testing process for when you open a betting account. Each sports betting site is assessed through various criteria in order to provide a complete picture of what they offer. We have also provided in-depth individual reviews for each bookmaker.

We leave no stone unturned in our search for the best football betting sites, and our research does not stop here. We regularly perform spot checks of each bookmaker and update our rankings accordingly. We recommend that you visit our site often to see what we have updated.

All new players, and old, are looking for the best bookies with top betting offers. Providing the results to this is our passion, and we strive to bring you only the best so you can bet with confidence when it comes to it.

Overall, we are a committed team that loves to provide the top information out there. As well as reviewing bookies, we also have much more information throughout our site and we encourage you to have a look around, we are sure you won’t be left disappointed.


Best Betting Sites FAQs

Online sports betting is a huge niche that has many elements. This FAQ section covers all the questions you ask, or the ones that couldn’t fit anywhere so far on our homepage in order to enhance your betting experience.

🥇 What is the best betting site in the UK?

Our experts have scoured the markets to create the list of UK sports betting sites at the top of this page. We update this every month, depending on a whole host of criteria to only bring you the best bookies in the UK.

🏆 What are top betting offers and promotions?

This is something that changes on a weekly basis, so we advise you to see our promotions section to see what to look out for. Things like free bet clubs, deposit bonuses and money-back specials are all great options to have and are offered across a range of sports.

🔍 How do we evaluate sports betting sites?

Our team has developed a very specific set of criteria that can be used to fairly and accurately judge an online betting site in the UK. Things such as betting markets, types of wagers, payment methods, and more can all play their part.

😎 What UK betting sites have the best odds?

We compare all of the odds offered on specific markets, such as the best football betting sites and horse racing betting and see what average they bring. Nowadays, most online bookmakers have similar betting odds on offer, but these prices can vary from event to event. Good odds mean a good betting experience.

🛡️ Are all online bookmakers fair and honest?

Unfortunately, no. If you are not careful enough, you can easily end up tricked by a scam betting website. That's why it is of vital importance to learn how to recognize the betting sites that you need to avoid. What is the point of getting a thousand-pound bonus if you can not withdraw your winnings or your personal data is in danger. Instead, side with one of our featured UK betting sites, they are all safe and sound and also offer some great deals.

⚖️ What if the bookmaker refuses to pay out or if I have any other dispute with them?

If a disagreement arises, contact IBAS. The abbreviation stands for Independent Betting Adjudication Service. For over 15 years they mediate between punters and UK licensed bookmakers in case of complaints, so if you happen to have any trouble with a sports betting site, let IBAS guys know. It's important to notice that it's always better to try to settle an agreement with the bookmaker before you turn to the IBAS.

🏤 If I or someone I know has a gambling problem, what can I do?

The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page.

🛑 Is it possible (and under what conditions) to get my account suspended?

Yes, each online bookmaker has to comply with both local and international law and will suspend your account if they suspect the identity of the customer is in doubt. A betting site will also terminate your account if they suspect you have multiple accounts or if you have claimed multiple welcome bonuses or in any way breached the terms and conditions on having an account. It is recommended you contact the bookmakers' customer service if you need further information.

🛡️ How do betting sites keep my info secure and safe?

In order to be licensed by the UKGC each sports betting site must adhere to several security standards. Things such as SSL encryption and testing agencies ensure that your info is stored in a safe way. This should be a practice adopted by all UK bookmakers.

⚽ What's the best sport to have a bet on?

As we are in the UK, our favourite sport is football betting. This isn't to say other sports aren't as legitimate, but we simply love a punt or an acca using the best football betting sites on the weekend's games! It goes without saying, however, that most sports betting markets are well-catered for at any online betting website featured with us.