Top Bookmaker Offers in the UK – Betting Bonuses Explained

Last updated: by Leon Marshal

Bonuses are integral component of every modern online bookmaker. But why? It’s simple, there are so many operators out there and the competition between them is so stiff, it’s incredible. Often when it comes to making the decision, a lot of punters look at the promotions that different operators have to offer. Most of the times the first thing they notice is their open account offer, the so called Welcome Bonus. People love them because these promotions boost their play credit balances and give them the financial freedom to try different things. However, it is not always just about the sign-up bonus. There are numerous other money-back specials, price boosts and other exclusive deals that aim to keep your custom at a certain bookmaker. On this page we focus on the most interesting and best promotions on the web, hoping to help you find the right betting site for your needs.

Top 5 Sportsbook Welcome Bonuses
Bookmaker Max Amount Extra Info Rating Secure Link T&C
£100 Requirements: Odds 1/5 + Code: Validity: 30 days 5.0 out of 5 Full T&Cs Apply! Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
x2 Odds Requirements: Odds 1/2 + Code: Validity: 60 days 4.7 out of 5 Full T&Cs Apply! Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). Exclusive to new members. 18+
£30 Requirements: Odds 1/2 + Code: Validity: 4 days 4.6 out of 5 Full T&Cs Apply! New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply
£10 Requirements: Odds 3/4 + Code: Validity: 7 days 4.5 out of 5 Full T&Cs Apply! *New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.
£20 Requirements: Odds Evens + Code: Validity: 7 days 4.4 out of 5 Full T&Cs Apply! * New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out

In the following paragraphs, we give you illustrative examples for the most popular bonus types at the top online betting sites. See what you need to do in order to claim them and pick your personal favourite.

Deposit Bonus

These bonuses are not really widespread at the moment, but they are our favourite ones. Most of the times they double your entire first deposit at a betting site up to a certain amount, meaning if you deposit £10 you will start playing with £20. The best thing about these offers is that unlike free bets, you can use the free cash to bet on multiple wagers over a longer period of time.

Without any doubt, the best first deposit bonus is the one at TitanBet. Its maximum value is £200 and all newcomers are entitled to it. After you complete your registration, you’ll need to deposit using one of the valid payment methods in order to qualify for the bonus. All you have to do is make a deposit and your 100% match-up free cash will be credited immediately.

How to Get Your £200 Deposit Bonus at TitanBet: How to open a TitanBet account Set up your TitanBet account How to deposit with TitanBet Deposit funds using a valid payment method from the list How to check your TitanBet balance Place a qualifying bet to get your deposit doubled

Free Bets

The vast majority of online betting sites offer their welcome bonuses in the form of a free bet. It’s called like that, because when you use it you don’t play with your own money, but with a credit the bookie gives you. The operator will usually take the amount of your first wager and hand you a free token with the same value. Of course the free money won’t be available for withdrawal before you meet the set wagering requirements for the offer in question.

Sometimes the bookmaker can opt to split your free bet, like William Hill used to do with their old Welcome Bonus which offered two £10 free bets (their latest offer is one £25 bet). Most of the time the offer comes in one piece, though. Among our featured operators, Ladbrokes has the most lucrative free bet for new customers.

Money-Back Offers

These promotions fall under the ongoing criteria and they are being updated pretty frequently. At the top bookies you will find refunds for almost everything, from if a certain player scores in a game to if your horse is beaten by a head or less. Despite the variety of the offers and their abundance, they all work in a similar fashion. If your bet turns out losing and the bonus condition is met, the stake you’ve placed will be returned to you in the form of a free bet.

It’s hardly a surprise that Paddy Power have the most impressive selection of money-back specials, a huge part of the company’s portfolio is based on them. William Hill is another great bookmaker in terms of available refunds. There are three regular promotions for football that you can take advantage from. ACCA Insurance, Goalscorer 2nd chance and Bore Draw Insurance will return all losing wagers if your accumulator lets you down by just one leg, your first goalscorer pick grabs not the game’s first, but the second and the game ends goalless respectively.

See How William Hill’s Money-Back Offers Work: Find a suitable game at william hill for refunds Find a game that offers refunds The game ends without goals The game ends without any goals scored You get your william hill refund You will get your balance refunded

Mobile Betting

Some people are concerned that betting on their mobile is a complicated and time consuming thing but it really isn’t. Most of the time it is quicker to whip out your mobile and place a bet then it is to log in to your laptop and place a bet that way.

Betvictor’s Instabet app gives you something special. Once you get it, you will have the chance to bet on exclusive enhanced prices for the major sporting events.

Placing a Bet at Betfair: The betslip for a single bet stake at betfair mobile It’s easy to wager by mobile Betfair mobile homescreen displaying the balance of the account Fund your account Betfair multiples betslip displaying an accumulator of selections Pick your winners!

Loyalty Bonuses

The loyalty bonuses are not that heavily involved at online bookmakers, compared to let’s say casinos on the web. There are no complimentary points or any kind of VIP status hierarchy, but you may still be rewarded if you stick with a bookie for long enough. I say ‘may’ because these bonuses are not listed and there are no established rules by which they are being distributed. Most often you will get an unexpected gift from your bookmaker when you’ve not played for a while, hoping to rekindle your interest with them.

Special Bonuses by Sport

There is no need for a ‘Breaking News’ sign when we state that exactly football and horse racing are the two markets that attract the biggest number of punters, both online and at the retail betting shops. That’s why the availability of numerous special promotions for them is completely natural. This topic features the best of them and will help you choose the right one.

100% Cash out First Timers

Betfair are known for their cutting edge technologies and innovative approach. In-play cash out is one of their most exciting features. With it you can close your bets live and lock in profits before they are finished. It’s not a strict football-only promotion, but the 100% bonus up to £25 on your first successful cash out comes really handy for your footy bets. The only requirement is that your ACCA has to be of at least 3 selections.

Betfair cash out your acca Easily lock in profits with Cash Out Get 100% Bonus on your first one . Visit Site! Full T&Cs apply! New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded.

Enhanced Odds at Ladbrokes

The regular bonus offers at Ladbrokes are not that many in terms of quantity, but they are adequately compensated with a number of enhanced prices for the top football matches every day. The offers are so various, they are practically unlimited. It can be a boost of Cristiano Ronaldo’s odds to open the scoring or a set of three or more odds-on favourites to grab the three points. As I said they are so various, you better check the ongoing bargain!

Ladbrokes enhanced odds Read Review >

Horse Racing

Horse races have been an essential part of the British gambling culture for centuries and the tradition was carried on with the online bookmakers revolution. The races are held daily at many locations across the country, enjoy high popularity and are present at virtually any bookmaker. Here are the best deals for them.

Best Odds Guaranteed

best odds guaranteed on horse racingThe bookmakers community is so competitive, bookies often go to extremes, hoping to get more players. That is the case with the ‘Best Odds Guaranteed’ promotions that you can find at Ladbrokes and some other operators. When you bet on any race (including early prices, board prices, singles and multiples) and the SP returns bigger, you will be paid the higher odds.

Wagering / Play Through Requirements

All these offers are really enticing and lucrative. However, it’s sad to admit that the reason why betting sites give them away is not to fill your pockets, but to keep you engaged. No promo cash of any kind is available for immediate withdrawal, they all have play-through requirements you have to meet before cashing out.

They are also known as wagering requirements and can differ for various promotions. Deposit bonuses usually need to be rolled over at least 3 times before the credit becomes available for withdrawal. As for free bets, most of the times they are connected with certain minimum odds your wager has to be placed on.

For full information on pay-through conditions, you have to check each offer’s terms and conditions that you are interested in separately. All we can say is that for sports betting it is way easier for them to be met, compared to let’s say online casino, where you can see the likes of x40 terms.

FAQs About Bonuses

Here is a quick Questions and Answers session about betting bonuses. It clarifies some situations you may experience and gives you some additional eligibility information.

What makes a bonus offer good?

That is one tricky question to answer. It really depends on what do you want to receive and your betting habits and patterns. Some punters may prefer the freedom that deposit bonuses grant them. Others are happy with free bet's instant 'Win or Lose' nature. For some it may be bonus amount or the wagering terms that are of biggest importance. We can't guess your preferences, so we've prepared a graph that presents the most essential attributes of our featured betting sites' welcome offers. Check it out in the beginning of this article.

Can I get a Welcome Bonus more than once?

Unfortunately you can't do that. All sign-up offers are limited to just one per customer. The restrictions are the same for household address, family, telephone number and credit/debit card, so you won't be able to get one on behalf of your wife / husband. Sorry about that. However, nobody can stop you from setting accounts with different betting sites and getting their respective promotions. There are several on this page that are worth to be seen.

On what sports can I use my welcome bonus?

All bonuses can usually be used on all pre-match and in-play markets, unless it's stated otherwise. To be sure of that, please check out the specific Terms and Conditions for the promotion that interests you.

Are there any age restrictions for the bookmaker bonuses?

Yes, and they are the same as the ones, regarding registration. In order to get advantage of any promotion, you have to be at least 18 years old. Please note that betting on sports is not like the national lottery and you can not participate at the age of 16.

Can a UK citizen claim a Welcome Bonus while living abroad?

This is not possible. The bonus offers that we promote are available exclusively for residents of Great Britain and Ireland, no matter what their nationality is. That means all Britons or Irishmen that live abroad are not entitled to the promotion, unless they return to the homeland.