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The Ultimate Guide to NFL Betting

While American Football is a global sport and played in various countries around the world, for this guide, we are going to concentrate on the best of the best! We are, of course, referring to the National Football League, the pinnacle of the sport. We will help you find the best NFL betting sites, grab the best bonuses, secure the best odds, and much more.

As you can see from the topics above, we leave no stone unturned as we assess all the legal operators in the UK market for the quality of NFL betting that they provide. Read on, and you’ll see independent and unbiased views on who offers the best experience. We have checked lots of sites, so you don’t have to. You’ll find everything you need to know and much more.


The Best Sites For NFL Betting

The UK online sports betting market is one of the most competitive in the world, and customers have a wide range of choices when it comes to picking a bookmaker. However, with so much choice, it can prove to be a confusing and time-consuming process to find a great NFL betting site.

The Five Best NFL Betting Sites
Bookmaker Rating Essential Info Welcome Bonus Secure Link T&C
5.0 out of 5 Betting Types: 168 NFL Streaming: Yes Odds Levels: 96.87% £30 Full T&Cs Apply! *New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only.
5.0 out of 5 Betting Types: 133 NFL Streaming: Yes Odds Levels: 97.52% £20 Full T&Cs Apply! *18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions apply.
4.8 out of 5 Betting Types: 156 NFL Streaming: Yes Odds Levels: 97.32% £100 Full T&Cs Apply! Up to £100 Bet Credits. New Customers Only. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. 18+
4.7 out of 5 Betting Types: 143 NFL Streaming: Yes Odds Levels: 96.71% £30 Full T&Cs Apply! New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply
4.6 out of 5 Betting Types: 148 NFL Streaming: Yes Odds Levels: 97.57% £20 Full T&Cs Apply! 18+ New UK+IRE customers only. PayPal and certain deposit types excluded. Min £5 bet within 14 days of account registration at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply.

As not all betting sites accept NFL betting, we’ve checked all the legal, licenced and regulated operators in the UK and have drawn up a shortlist of five bookmakers we highly recommend. Not only do they offer a wide range of markets for your National Football League betting, they offer some great promotions to get you started.

What to Look for to Find the Best NFL Betting Sites:

  • Payout – Which bookmakers offer the best pay-out rates for NFL.
  • In-Play and Streaming – You can place bets while the game is on and watch live
  • Promotions – Finding you the best new customer deals at NFL betting sites
  • Betting Types – Exploring the different types of bets you can place on NFL

Odds Levels at the Best NFL Sites

Let’s be honest; we place a bet as we hope to win and see a return on our stake. With this in mind, the odds that you receive when NFL betting makes a difference to the money you will receive with a successful bet. If a bookmaker offers higher odds, you’ll see higher returns. Therefore, the odds a company provides can be a great indicator of the value for money they offer.

NFL Betting Sites: Odds Levels
Betting site Betway Coral bet365 888sport Ladbrokes
Min. Level 97.33% 96.02% 96.17% 95.43% 96.38%
Max Level 98.03% 98.07% 97.67% 96.23% 98.09%

To ensure the sites that we recommend offer the value, we crave, we have worked out the return to player (RTP) figures of the five NFL bookies we recommend. We simply recorded the odds offered for various NFL games for the home win or away win in regulation time. Having this data enabled us to provide a direct comparison between sites. All of the recommended sites had less than a 5% profit margin on NFL betting, which means all offer above-average value.


In-Play and Streaming While NFL Betting

Online sports betting has seen some incredible innovations that have changed the way we bet forever. One of the best of these new features is the ability to place a wager while the game is taking place. In-play opens up a brand new world of strategic betting as you no longer need to base your predictions on a team’s previous form. You can know ‘watch and react’ at NFL betting sites.


Betting on NFL: the Promotions

As the NFL is the most followed and supported American Football competition, you’ll not be too surprised to know that there is an enormous number of bets that you can place on. The best NFL betting sites not only have an excellent variety choice, but the top ones also offer promotions that can boost your winning, boost your bankroll or even give you money back on losing bets.

888sport nfl promotions
The Top Bookmaker for Promotions on NFL
  • Bet £10 Get £30
  • Odds level up to 98.07%
  • £5 Daily Free Bet
  • Huge NFL Section
Full T&Cs Apply! New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply & Full T&C’s apply

888sport is an American sports-friendly betting site. At the time of writing, 888sport was the best by far. We’d recommend visiting their site and seeing what promotions are available. As always. we say don’t forget to read the full T&Cs beforehand.


The Most Popular Betting Types For NFL Betting

The type of bet you place when NFL betting can make a lot of difference and is a crucial choice it’s similar to American Football betting. Ideally, you should be placing bets that compliment your knowledge of the sport. There is a wide range of bets you can place; in this next section, we will take a closer look at some of the most common ones.

NFL Team to Win Bet

One of the easiest bets you can place at NFL betting sites.

Simple, as all you need to predict is who will win the match.

As there can only be three outcomes; a home win, an away win or the draw.

It’s worth noting that at bookmakers, if a game is tied and overtime is played and the team you backed wins, your bet would lose as the bet only applies to normal game time.

You can include the draw in your bet; the odds are lower as a result.

Under/Over NFL Betting

The under over nfl betting market One of the most popular betting types for all team sports, including NFL betting, is the Under and Over betting market.

To be successful with this bet, you need to decide whether the combined score in a game will be Under or over a specific total.

For example, the bookmaker sets the target at 37.5.

If the final score in the game were 21-14, 35 points have been scored; therefore, the under bet would win, and the Over bet would lose.

A quick point is some bookmakers offer totals that are possible (for example, 37 rather than 37.5). If the final points tally was 37, a “push” happens, and both under and over bets stakes are returned.

NFL Handicap Betting

Very often in NFL games, there is a giant of the sport playing a smaller club.

And while upsets can happen, realistically, you know the favourite is going to win, it’s just a case of how many.

The bookies know this as well, and the likelihood is that the odds are so low that it is not worth the risk.

After all, you’d need a decent-sized stake to see a return.

In these circumstances, handicap betting is an excellent choice as you are effectively giving the underdog a headstart, and the odds will be increased accordingly.

NFL Prop Betting

NFL prop betting A prop bet when NFL betting is a side bet that is not reliant on the outcome of the game.

Short for a proposition bet, the category covers many different topics such as individual player performances and team stats over a season.

One of the most popular prop bets is Regular Season Win Totals. Similar to the Under/Over bet type, the bookmaker will set a target number of wins.

You must decide whether the actual team wins in the season will be below or above that total.

Prop Betting: The Superbowl

We’ve mentioned prop bets in the shape of team betting on how many wins a team will have in a season; there are, however, many, many more.

MVP, Rookie of The Year, division winners to just name a few. During the Superbowl, prop betting comes into its own!

The choice of bets ranges from the sensible to the ridiculous.

These include; coin toss betting, the total length in seconds of the traditional American anthem, and even the colour of the Gatorade that gets poured over the victorious team’s coach.

We kid you not!


The NFL League at a Glance

The National Football League in 2020 celebrates its 100th birthday, first founded in August 1920. Formerly known as the American Professional Football Conference (1920) and the American Professional Football Association (1920–1921), the NFL features 32 teams that are equally split into two divisions. During the season, which lasts 17-weeks, each team plays 16 games. At the end of the season, seven teams from each conference (four division winners and three wild card teams) advance to the playoffs.

National football league logo League Name: National Football League
Headquarters: New York City
Founded: 1920
Teams: 32
Teams at Playoffs: 14
Season Start Month: September
Season End Month: December

The NFL’s average attendance at games is 67,591, which makes the sport the best supported professional league in the world. The English Premier League, in comparison, has an average attendance figure of 38,181. Many more Americans (and Brits of course) watch the action on TV, so many that SuperBowl games occupy all five of Nielsen’s Top 5 tally of the all-time most-watched American television broadcasts.


Top Super Bowl Teams

The NFL timeline is generally split into two categories, pre-SuperBowl, and Superbowl era. The pre-Superbowl dates run from 1920-1967 and the climax of the season was the NFL Championship Game until 1966. In the mid-sixties, a merger saw the league divided into two conferences, the National Football Conference and the American Football Conference. The first Super Bowl was played on January 15th, 1967.

SuperBowl All-time Winners
Team Championships City Founded Stadium
New England Patriots 6 Boston 1959 Gillette Stadium
Pittsburgh Steelers 6 Pittsburgh 1933 Heinz Field
Dallas Cowboys 5 Dallas 1960 AT&T Stadium
San Francisco 49ers 5 San Francisco 1944 Levi’s Stadium
Green Bay Packers 4 Wisconsin 1919 Lambeau Field

The table above shows the winners of the SuperBowl and does not include NFL Championship Games from 1933–1965. If we add these games, then the Green Bay Packers would lead the overall table with 13 titles in total. The Packers won six out of the nine available titles in the sixties. In modern times, the Green Bay Packers have won the SuperBowl in 1996, 1997 and 2010.


Greatest Players of All-Time in the NFL

Any conversation on any sport will almost inevitably lead to the age-old question, “who was the greatest player ever?”. American football is no different, and fans will often spend hours arguing the case for their favourite player. In the table below, we list who we believe has had the most significant impact on the sport.

NFL’s Greatest Players of All-Time
Player Seasons SuperBowl Wins MVP Titles Stats
Jerry Rice 1985-2005 3 (XXIII, XXIV, XXIX) 1 (XXIII) 23,546 career all-purpose yards
Jim Brown 1957-1965 9× Pro Bowl (1957–1965) 3× AP NFL Most Valuable Player (1957, 1958, 1965) Rushing yards: 12,312
Joe Montana 1979-1994 4× Super Bowl champion (XVI, XIX, XXIII, XXIV) 3× Super Bowl MVP (XVI, XIX, XXIV) Pass completions: 3,409
Lawrence Taylor 1981-1993 2× Super Bowl champion (XXI, XXV) NFL Most Valuable Player (1986) Tackles: 1,089
Walter Payton 1975-1987 Super Bowl champion (XX) NFL Most Valuable Player (1977) Rushing yards: 16,726

Our list features some of the biggest names that have ever graced the sport, but some amazing players just missed the cut. Two players who were unlucky to miss out are the Tampa Bay Buccaneers duo of Rob Gronkowski and Tom Brady. Three-time SuperBowl winner Gronkowski caught 521 passes for 7,861 yards and 79 touchdowns in 115 games from 2010-18 and came out of retirement to join Brady. Brady, 42, joined the Buccaneers in March 2020 after 20 years with the New England Patriots. He is regarded as one of the greatest players of all time, having won the Super Bowl six times.


NFL: Interesting Stats & Facts

In the hundred years since the American Professional Football Association (APFA) was founded, rarely a week goes by without headlines and drama in the sport. In this next section, we’ll take a quick look at some stats and figures that we found intriguing. We don’t claim this trivia will help you win at NFL betting sites, but we hope you’ll find them interesting.

Expect a Long Wait for Season Tickets

A picture of a crowd watching an NFL game on TV The SuperBowl attracts huge TV crowds with the 2015 edition (Super Bowl XLIX) drawing an incredible 114.3 million which made it the most-viewed television broadcast of any kind in American history.The only other event that attracts a similar amount of viewers is the Champions League final in football (soccer).

Demand for tickets, to attend games in person, is also in high. Want a Green Bay Packer regular season ticket? Current estimates are that if you apply for a season ticket now, you’ll be waiting for approximately 1,000 years for the privilege! The NFL team with the highest home attendance are Dallas, in 2019, 727,432 people attended the eight home games, giving an average of 90,929.

Players Earn a lot of Money

NFL image with dollar bills The money involved for the top players in NFL is mind-blowing with eight players in 2020 having contracts worth over $30m a year. Top of the pay league is quarterback Russell Wilson who plays for the Seattle Seahawks. The 31-year-old has a deal worth $35m.

Other names in the big money league include Ben Roethlisberger (QB), Pittsburgh Steelers who earns $34m per year. Aaron Rodgers (QB), Green Bay Packers – $33.5 million. Jared Goff (QB), Los Angeles Rams – $33.5 million. Kirk Cousins (QB), Minnesota Vikings – $33.0 million. Carson Wentz (QB), Philadelphia Eagles – $32.0 million. Dak Prescott (QB), Dallas Cowboys – $31.5 million and Matt Ryan (QB), Atlanta Falcons – $30.0 million.

Longest Streak in NFL History

NFL player celebrating The key to success in the NFL, and many other sports, is having a consistent team. Going on a winning run gives the players confidence, and legendary teams will often go unbeaten for long periods, in some instances, even a full season.

The 2003-2004 New England Patriots went from October 5th, 2003, until October 31st, 2004 without losing a game. Any team that goes a whole season without defeat is unique, but the Patriots went a full calendar year. The icing on the cake is the two Super Bowls they claimed during this 21 games winning run.

The Incredible Tom Dempsey

picture of an NFL player in action. When you think of an American footballer, the chances are you are picturing a player who is at the peak of physical perfection. However, some of the most successful players don’t fit that profile at all, and one such example is Tom Dempsey.

Tom Dempsey was an American professional football player who was a placekicker for the New Orleans Saints, Philadelphia Eagles, Los Angeles Rams, Houston Oilers and Buffalo Bills. Born in 1947, Dempsey holds the record for the longest field goal in NFL history. What makes this record so astonishing is that Tom had been born without half of his right foot.


NFL Online Betting Conclusion

NFL bookmakers in the UK make betting on the sport both quick and easy to do. As the popularity of the game grows on these shores, so does the number of companies offering NFL betting and SuperBowl betting. Most of the betting sites we checked had innovations such as in-play betting and cash-outs with lots of statistical information available that helps you bet clever!

Betway nfl betting top site Our top pick for NFL Betting VISIT SITE!

After checking all the legal and licensed bookies offering NFL betting, our top choice is Betway. Offering a great welcome bonus for new customers that could see you triple your initial deposit, Betway provides excellent value for money. The range of NFL bets you can place is great with all major games featured at the bookie. Super Bowl betting is easy, and in the off-season, you can still place bets by betting on the draft picks. Highly recommended.


FAQ’s About NFL Betting Online

We have now come to the end of our NFL betting guide, and in this last section, we will cover the most common questions we are often asked about betting on NFL games. To help you get to the answers quickly, we have linked the answers to the relevant section, making it easy to get a detailed explanation if needed.

Can I Settle My NFL Bet Early?

A great example of how technological advances have changed how we bet is the cash-out functionality that is available at all our recommended NFL betting sites. Customers can utilise the 'cash-out’ option to receive cash back from a wager, even if the action is still going on. The amount of money you will receive back will depend on the action on the field and could be higher or lower than your original stake. You can read more here.

Is NFL Betting Legal?

Yes, all of our recommended NFL betting sites that we feature on this page are fully licensed and regulated by the UK Gambling Commission. Being regulated means, the bookmaker has to ensure they offer the highest standards in both security and safety. As an extra layer of protection, all the bookmakers offer a wide variety of payment methods which can help ensure your funds are always safe.

Do NFL Bookmakers Offer Special Deals?

Yes, as the UK sports betting market is one of the most competitive in the world, new customers can claim some fantastic deals that can significantly boost your bankroll. These exclusive promotions come in several shapes and sizes and include bet credits, free bets and matched deposit offers. To find out more about these special offers, check out our dedicated section.