Best Betting Sites: Top New Online Bookmakers in the UK

1. 10bet

After reviewing 10bet it was an easy decision to put them at the top of our rankings. Straight away they offer value, giving new players a 100% bonus match of their opening deposit up to £50. This offer isn’t just a one-off either; we took advantage of multiple ongoing promotions for different sports including horse racing, football and tennis, to name a few. Sports betting is where 10bet really stood out to us: along with a selection of live streams, they consistently offered better odds compared to the other bookmakers we reviewed and a wider range of markets.

• Free Bet – Easy to claim welcome bonus
• Sports Markets – Fantastic sports odds and markets
• Bet Builder – Could be better for bet builders

2. Quickbet

Quickbet is a newer entrant to the UK betting scene. The site offers an easy-to-navigate platform with competitive odds and a solid selection of popular sports, with 37 listed – including esports and other niche markets. The welcome offer is a simple £10 free bet, and the app makes betting easy on mobile too. Live betting and cash-out options are available, and the market coverage is comprehensive. However, the choice of payment methods is adequate at best, and there is room for improvement in live streaming.

• Odds – Competitive across major markets
• Welcome Offer – Easy to claim free bet
• Streams – Limited streaming options

3. Midnite

Midnite offers a generous welcome package of £30 in free bets for a £10 qualifying bet, making it accessible to the majority of punters. The bookie excels with competitive odds across 31+ sports (especially esports and football), a highly-rated mobile app (4.7/5 on both iOS and Android app stores), and smooth live betting features with cash-out options to boot. While the live streaming coverage is limited to select sports and customer support relies on an AI chatbot, the site delivers strong value with low deposit minimums, regular promotions, and comprehensive market coverage.

• Betting App – Highly rated by iOS & Android users
• esports – Specialists in esports betting markets
• Streaming – Limited streaming options compared to competitors

4. Pub Sports

Pub Sports brings a casino-heavy brand into sports betting, delivering a familiar UI for players who already enjoy their casino products. When we reviewed Pub Sports, we noted a familiar design coupled with a nice welcome offer with attractive extras like 50% acca boost on any football match. They offer loads of markets to bet on and a mobile app that is particularly strong when it comes to placing live bets. Main drawbacks include their e-wallet-focussed payment methods, which may put off pay-by-phone or pre-paid card users.

• Casino & Sports Integration – Seamless cross-brand promotions
• Live Bets – Strong in-play options
• Banking – Too focussed on e-wallets

5. QuinnBet

QuinnBet is a bookmaker known for its frequent offers and commitment to rewarding loyal punters. In our QuinnBet review, we were particularly impressed by the abundance of ongoing promotions and cashback deals, particularly for horse racing and football markets. Overall, we were pleased with what QuinnBet offered, that said, the site could be even better with a broader range of live streaming options and some improvements to the selection of payment methods available.

• Regular Promotions – Great value for existing customers
• Mobile App – Easy to use
• Payments – Could be more extensive

6. Virgin Bet

Virgin Bet stands out for its impressive range of betting markets across 44+ sports and frequent daily and weekly promotions, including a straightforward welcome offer: bet £10, get £30 in free bets. We were particularly impressed by the user-friendly site and highly rated mobile app, which makes betting easy whether you’re at home or on the go. Football and horse racing fans will relish the breadth of live and in-play markets, and selected live streams add extra value. The variety of payment options could be broader, but overall, Virgin Bet is a strong choice for both any punter looking for competitive odds and generous promos.

• Betting Variety – Extensive range of sports and betting markets
• Mobile App – Slick and reliable betting app
• Payments – Room to expand payment options

7. BetMGM

In our BetMGM review, we noted it has made a strong entrance into the UK market with a robust sportsbook and a generous welcome offer, which quadruples the initial stake for new customers. The platform shines with a deep selection of sports, competitive odds, and standout features like built-in bet builder and cash-out controls that enhance both pre-match and in-play betting. The user interface is modern and intuitive, and the mobile app maintains the high usability BetMGM is known for internationally. While live streaming options are more limited compared to some UK competitors, the regular promotions and responsive customer support make BetMGM a compelling new option for UK punters.

• Features – Bet builder and cash-out available
• User Experience – Modern, easy-to-use app and site
• Streaming – Fewer live stream events than some rivals

8. Betfred

Betfred is an established force in the UK betting scene. If you want a well-rounded bookie with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim up to £50 worth of free bets.

• Odds – Great value odds across the board
• Welcome Bonus – Free bet welcome offer
• Niche Sports – Not the best option for niche sports

9. The Pools

The Pools stands out for being a bit different, in that they still offer the classic pools jackpot games. With Goal Rush, Classic Pools, and Lucky Clover all on offer for a monthly fee. They also have a “4:45” club, where members can access to weekly rewards, promotions, and free to play games. The sports markets are what you’d expect to find, with featured bet builders offered and decent in-play markets. The payment methods available for deposit and withdrawal are limited, and this is where they need to improve.

• Promotions – 4:45 club offers rewards to existing players
• Betting Markets – Mix of different markets
• Deposits – Limited deposit methods

10. YetiBet

We were really impressed by YetiBet. While the welcome offer isn’t as attractive as others, we found that their in-play betting odds, especially for football, were second to none. They have now added international horse racing and greyhounds markets that are available with live streaming, which is fantastic news, to be honest. The only drawback we found was that they don’t offer a mobile app.

• In-Play Odds – Top odds for Champions League
• Acca Boost – Solid offer for sports betting
• Dedicated App – No dedicated app available

Casino Games

As you’d expect a number of the top bookmakers we review offer players the choice of both sports betting and casino directly on their sites. Duelz was our top choice for casino games, providing all the classics including slots, roulette and blackjack from some of the best software providers. Their unique PvP system really stood out to us compared to the other best casino sites, allowing us to go directly against other punters while playing certain slots.

Cash Out

10bet is, in our opinion, one of the best cash out betting sites. They offer both full and partial cash out options that were available right up until the end of games we had wagers on, a feature we found many other bookmakers didn’t provide. bet365 is another great option if you’re looking for bookmakers with cash out, they have the added benefit of live streaming most events so you are even more in control of your bet.

Fast Withdrawals

10bet regularly had the quickest payout times when we were testing for betting sites with fast withdrawals. The majority of the time we found that they paid out our withdrawals instantly, even across several different payment methods – including e-wallets and debit cards. bet365 and YetiBet also stood out with their quick withdrawal times, with our funds being back in our account usually in under an hour.

In-play and Live Streaming

bet365 is our top choice if you’re looking for a bookmaker with in-play betting and live streaming features. They offer live coverage of multiple sports including football, UK and Irish horse racing and darts. Plus they display real time betting odd updates while you watch, perfect if you’re looking to quickly get in on the action. The only other site that comes close is Betfred, they offer a similar bet in-play function and offer live streaming of horse racing and other sports to players with a funded account.

Football Betting

While reviewing our top bookmakers we found that Betfred stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play options, and excellent ongoing football-specific promotions like regular weekend odds boosts and their 2-0 up early payout promo.

Other bookmakers like 10bet and Coral don’t quite have the same market coverage but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

We found bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

Fitzdares is another great option if you’re looking for the top horse racing betting sites. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF.  Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Fitzdares or Betfred, they both offer new players up to £50 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.