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Flutter Entertainment Joins the European Gaming and Betting Association

Last updated: September 14, 2021 by Leon Marshal

Flutter Entertainment has agreed to join the pan-European trade body, the European Gaming and Betting Association (EGBA). The Dublin headquartered operator has signed up to the EGBA’s safer gambling initiatives

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Flutter Entertainment, whose brands include Paddy Power, Betfair, Fan duel, Pokerstars and Sky Betting has agreed to join the European Gaming and Betting Association the company has announced.

They become the latest members to join the European trade association and join some of the biggest industry names, such as bet365, Entain, Kindred Group and William Hill, who are already members.

In electing to join the European Gaming and Betting Association, the operator will agree to follow the European Gaming and Betting Association’s commitments on safer gambling. Flutter will also be involved in the development of pan-European gaming regulations. They will also be expected to take part in advocacy-based initiatives in the European Union member states.

Pádraig Ó Ríordáin, Flutter’s chief legal officer and group commercial director, stated he was pleased that the company was joining forces with other operators to promote a culture of safer gambling in the industry.

“Safer gambling and sustainability are paramount to everything we do at Flutter, so joining the EGBA was a natural fit for us,” Ó Ríordáin said.

“We look forward to working with other members to ensure the online gambling sector within Europe is more united on our role and responsibilities,” he added.

The European Gaming and Betting Association is based in Brussels and, like the UK’s Betting and Gaming Council, it represents its member’s interests and works with national and EU regulatory authorities and other stakeholders to work towards a sustainable gambling model. The Association state they are advocates for regulations that they believe will make a regulated market an attractive proposition for consumers.

The EGBA are also founding members of the EU Athletes program. It aims to combat match-fixing and has provided face-to-face education about sports integrity to nearly 15,000 elite and youth athletes in 11 countries. Denmark, Greece, France, Iceland, Italy, Ireland, France, Norway, Slovenia, Spain and the United Kingdom are the countries that have been targeted. Covering sports including; basketball, cricket, cycling, football, Gaelic sports, handball, ice hockey, indoor football, rugby and water polo.

The trade body has been extremely active in the often turbulent European market and lobbied on behalf of its members in recent proposed regulatory and taxation changes in Germany, Spain, Sweden and Italy. They also use their collective strength in numbers in negotiations with the European Union in discussions over the gambling regulatory landscape.

Just as the Betting and Gambling Council has, the EGBA has a responsible gambling code of conduct for its members, covering a wide spectrum of issues such as enabling safer gambling and a raft of measures designed to counter money laundering.

Maarten Haijer, EGBA’s secretary general welcomed Flutter to the roster.

He said: “It’s the collective ambition of our members to be top of the class in terms of industry responsibility, and Flutter’s membership strengthens our commitment and position.

“We are determined to ensure Europe’s online gambling sector is more united and coordinated in its objectives and responsibilities, and we continue to invite Europe’s other reputable online gambling companies to join us in this mission,” added.