New Betting Sites for UK Sports Bettors – 2021 Review

Last updated: by Leon Marshal

The UK sports betting industry is one of the most over-populated and competitive markets in the world gambling market. New bookmakers are cropping up constantly and it can be an arduous task sorting the wheat from the chaff! With that being said, we have put our team to the task of evaluating the best new betting sites of 2021 and created this comprehensive report you can read below. Keep scrolling or follow the links below to find the latest information regarding the UK’s latest bookmakers.

New Bookmaker Football Leagues Payout Level Bonus Secure Link T&C
51 92.86% £10 Bonus Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible.
58 94.87% £20 Bonus Full T&Cs Apply! * New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out
47 90.76% £40 Bonus Full T&Cs Apply! 18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days.
54 90.49% £15 Bonus Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.
47 92.31% £10 Bonus Full T&Cs Apply! New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet stakes not returned; No wagering requirements on winnings; £100 total max win; T&C’s apply; 18+.
44 91.38% £10 Bonus Full T&Cs Apply! New players after 30.09.2020 | Valid on first Sports bet | Min. dep. £10 req. | Min. £10 wag. on first bet with min. total odds of 3/4 to qualify | Bet must be settled | Bonus Wag. req.1x on min. 2-fold combi bets (min. 1/4 odds each selection) with min. final odds of 4/5 | Virtual bets and cashed out bets do not qualify | One-time offer | Bonuses credited following working day | 18+ |
47 92.68% £15 Bonus Full T&Cs Apply! 18+, Welcome Bonus: New Players only, 1st deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Only depositing using specific payment methods.
51 93.27% £30 Bonus Full T&Cs Apply! Customers will be awarded £15 in free bets and £15 in free spins for casino and Vegas. New customers only. Free bets valid for 3 days. Free spins valid for 7 days. 18+
48 92.77% £15 Bonus Full T&Cs Apply! 18+. Only available for New Customers. Deposit minimum £10. Skrill and Neteller not accepted for bonus. Up to £15 available as Free Bet token. To receive the Free Bet token, deposit £10 and make a qualifying bet of £10 at odds equal, or greater, 1/1 (2.0)

There are so many quality operators serving the interests of UK punters nowadays it can be a real struggle to find the right bookmaker for you. In our minds, there are several KPI’s (key performance indicators) that really gauge the value of a betting site. We have structured this page to reflect the main points of interest for a new customer and to effectively compare the newest betting sites flooding the UK betting industry year on year. Jump to the most important sub-sections now by using the quick navigation hub below.

What Defines Top New Sports Betting Sites in 2021?

There are some obvious contenders when judging a sports betting site for quality. It is hard to say what the most important factor for judging quality is, it is usually a combination of many qualities that cement a new bookmakers status as supreme, and punters don’t all have the same preferences after all. One can consider the welcome bonus a pretty important component, along with the functionality of the betting site, mobile applications and odds levels: all represent vital parts of a successful sports betting business. In the following sections we will break down each category and dive deeper into the internals of sports betting sites in 2021.

Wide Market Variety and Payout Rates

Punters nowadays love to be spoilt for choice. That is best received when they have an abundance of betting markets to consider on a fixture-by-fixture basis. It is the mark of an underfunded and badly managed betting operator when they offer a limited range of betting options and only provide markets for the most common markets. The same goes for payout rates, if the operator is consistently behind the competition when it comes to paying out the customer then this is certainly evidence of an underfunded bookmaker that cannot afford to provide their customers with competitive payout rates.

New Betting Offers

The latest betting sites that tend to attract a large customer base from the get go are those that provide an enormous welcome bonus and market it successfully. With the bonus being such an integral part of the attraction to sign up for the service, it is essential that new sportsbooks are competitive and provide clear terms and conditions to accompany any offer that they push out to market.

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MansionBet: Best New Betting Offer Winner
  • £200 welcome bonus for new customers
  • Wagering requirements fairly achievable
  • Low minimum deposit
  • Bet on any standard sports market
Full T&Cs Apply! * New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 2 x £10 Free Bets valid for 7 days, stake not returned, no cash out

There are many fantastic welcome bonuses that exist in the realms of traditional bookmakers. These are both high in value and easy to accomplish. This is a sentiment that new bookmakers sometimes forget, but the offer you can see above is a fantastic example of what can be achieved by the new players in this competitive industry. It is a hefty offer that is both generous in terms of monetary value and usability. The ever-increasing creativity of new betting sites when it comes to giving welcome bonuses to new players is somewhat a joy to behold. New varieties of welcome offers include enhanced odds on your first bet, bundle packages that can be used in the casino and sportsbook, and most recently we have seen bitcoin betting sites with cool bonuses.

Eloquent User Experience / Interface

In the opinion of this author, there is nothing more important than playing at a betting site that has been engineered by a team of talented developers who have crafted an unparalleled user experience and interface for the punter. Many new sportsbooks use templates that have been built by third party firms and this creates a lack of individuality as many of the latest betting sites look and feel exactly the same. The best operators are those that research & develop in-house and ship their monolith application as a single tiered project. This is further bolstered by code-based modularity, allowing for developers to re-use, repair and integrate new and existing features to the betting platform without taking down the entire application and recompiling. Modern day software engineers at betting companies will utilise maintenance tools to keep their platform agile and constantly improving, GitHub being the most popular method amongst developers to achieve this.

Excellent Live Betting Arena

The live betting arena has become a huge part of online gambling in the new age. The complexity of these systems makes developing a high-quality live betting arena an expensive task. Bookmakers often utilise external data providers to fuel the in-play sportsbook. These third-party companies specialise in providing live data on global sporting events and this is what high-quality new betting sites integrate to fuel things such as live odds levels and live betting graphics. Extra features that exist in the live betting arena are also pivotal to ensuring a high-quality gaming experience, things such as cash-out and stacking up your favourite fixtures are things that make the online gambling session so much more enjoyable.

New Mobile Betting Applications

More and more betting applications are being optimised for smartphone usage, with bookmakers turning their sites on the ever-increasing popularity of mobile betting applications. With recent developments in modern technology making the integration of new features much more possible, there are many operators that have developed fantastic mobile apps for both the iOS and Android markets. The full features of the sportsbook can be accessed from these mobile applications, allowing players to deposit, bet and cash-out, amongst many other standard operations this has greatly improved the convenience of online sports betting sites to a level where these platforms are accessible from practically anywhere in the world where you can receive a mobile data connection.

As you can see from the slideshow detailed above, there are many unique aesthetics between mobile betting applications. Some are very responsive and easy to navigate, whereas others are not so fast and require a bit more patience in order to achieve even the most basic of operations. We believe the best mobile betting applications are those that serve the user in a quick and efficient manner, whilst giving the same user experience and quality of gaming that is evident on the desktop site. Read our dedicated mobile betting review for the latest developments in the world of sports betting mobile applications.

Quality Payment Options

Have you ever landed on a new betting site and wanted to use your favourite e-Wallet only to be denied the option? It’s very frustrating and can be the difference between using the site or going elsewhere. That is why we believe the importance of payment methods at betting sites is paramount. Both in terms of deposit/withdrawal allowances and the variety of options, it can greatly affect the experience of the players. Alienation of small-stakes players and or high-rollers can be catastrophic for bookmakers, this can happen based on deposit and win limits and new bookmakers should aim to diversify their clientele to the maximum from the vary early stages of launching the business. The three most popular payment methods for online bookmakers can be seen below, all have unique advantages and collectively make up the overwhelming majority of deposit avenues at online betting sites.

  • Debit Card A black debit card Debit card depositing is one of the most popular ways to transfer money to and from the sportsbook, it is both immediate and free.

  • E-wallets An e-wallet account on mobile E-wallets are the best solution to enhance the security of your betting deposits. They are both fast and convenient, fees do occur in some cases.

  • Prepaid Card paysafecard pre-paid top up card Prepaid cards are great for anyone not comfortable with handling electronic transactions, simply topup at local shops.

Innovative Extra Features

There are plenty of extra features that can be utilised at new sports betting sites to separate them from the old guard. Some new operators tend to focus on social betting platforms, exchange betting or some new form of standard sport betting. These innovations are necessary to stop the industry going stagnant and to keep advancing the quality that us punters receive from the betting operators. A popular integration that has been rolled out in recent years was cash-out; it seemed like it was something offered by only one or two leading bookmakers then all of a sudden, every single operator offers bettors a live price for their bet, attempting to coax them to take the money and run!

Pros and Cons of Using New Betting Sites

There are many great advantages to getting involved with a top operator from the get go. Firstly, new operators tend to be very generous with odds levels and welcome bonuses as they try to cement their status in the community. However, the quality tends to vary significantly between operators, so make sure you do your due diligence before making any commitment to a service. Have a look below at our list of pros and cons for gambling with new sports bookies.

The Pros and Cons of Using New Betting Sites
Hunt for new welcome bonuses New operators can be dodgy
Play on new platforms No way to immediately know quality
Expose yourself to unseen features Security flaws may still exist
Get in on the action before your mates Customer support not always optimised
Plenty of new sites to choose from Venturing into the unknown

New bookmakers can be fantastic ways to keep hunting new bonuses, you can drift between various operators as they appear, constantly claiming new welcome offers and getting excellent value for your monetary deposits. This is a popular method of many gamblers who hunt for the best welcome offers, sometimes these offers are specific to a certain high-profile fixture and can only be redeemed by new custoemrs. It is worth scanning social media platforms and this website regularly for the latest offers in the sports gambling sector.

How to Avoid Rogue New Betting Sites

When gambling online, perhaps the biggest obstacle to overcome for any punter is trusting the service they are using is legitimate and will not abuse the faith you have placed in them. The importance of trust is even more prevalent when it comes to new sports betting companies that have little history to judge their reputation on. These websites must acquire licenses from the relevant governing bodies before they launch and that is usually enough to know you’re not going to be victim of an elaborate scam. Most problems occur for gamblers when they dispute wins or losses and the bookmaker takes a hard-line approach. This is stark contrast to the stellar reputation of the more established bookmakers often backed up by huge user bases who can vouch for their legitimacy.

Top safety tips for betting at new betting sites including: Customer Reviews, Banking Options, Founders, Licensing and the UK Gambling Commission

To be completely sure the bookmaker you are interested in signing up at isn’t a rogue operator, be sure to browse forums dedicated to all things gambling and see what the experiences of other players have been, nothing is more telling than the experiences of other punters. Be sure to only play at operators that have the appropriate accreditation from verified and trusted legislative bodies such as the UK Gambling Commission.

History of Online Sportsbook – Technological Innovations

The sports betting community every year is flooded with new operators that each bring a unique flavour to the table. Whether that be an innovative mobile application, or simply willing to accept huge deposits that satisfy a niche high-roller clientele, there is always some criteria that the bookmaker can identify with. The history of newcomers is an assessment of how these operators entered the market and what exactly where their objectives, what made them unique and how successful was the endeavour to try and establish a brand for themselves. There are many ways to realise the potential of the newest betting sites, due diligence on the part of you, the punter, is always advisable.

Timeline representing the key developments in new online sports betting sites

Our Pick – UK’s Best New Betting Site

With so many new betting sites entering the betting industry every year, it is hard to compare and judge them all against one another. After all, everybody has different expectations, requirements and budgets when it comes to betting on sports. These factors mean one person’s top betting site may not be suitable for others, it is a difficult task to categorise them effectively. Throughout this article we have discussed what we consider to be the most important deciding factors, and you can see below our top pick for new sports betting operators in 2021.

Claim the Karamba welcome offer now
Why is Karamba the UK’s best new bookmaker?
  • Top Quality Sportsbook
  • Immediate Bonus Available
  • Fun to Use Mobile Site
  • Excellent Customer Service
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Karamba £15 in Free Bets Visit Site! Available for: iOS, android
Full T&Cs Apply! 18+. Only available for New Customers. Deposit minimum £10. Skrill and Neteller not accepted for bonus. Up to £15 available as Free Bet token. To receive the Free Bet token, deposit £10 and make a qualifying bet of £10 at odds equal, or greater, 1/1 (2.0)

This page has given you all the relevant information you need to get started with the UK’s top betting sites, you will be completely equipped to go forth and explore the realms of new online bookmakers with the knowledge of what to look for, and more importantly, how to avoid bad new betting sites! For more fantastic reviews relating to the more established betting operators that the UK punters have access to, checkout our best betting sites.

New Betting Sites FAQ

There are many concerns and misinterpretations customers have when looking to sign-up at a new emerging betting brand. In the following sections below, we will attempt to address the most common questions that arise from players when signing up to use new betting sites. Take a look below at the most frequently asked questions of our review team.

What are the age parameters for a "new" betting site?

We talk a lot throughout this page about the "newness" of betting sites. But when is a bookmaker no longer considered to be a new bookmakers. That is a largely subjective issue, it is not necessarily determined by the age since birth of the company, nor is it decided solely on the stage of growth the business happens to be in. It is a combination of both factors. We would venture to say any site that is less than 12 months old is a new betting site, and sites that are still developing their systems and constantly releasing new integrations can be considered "scaling" but not yet established. Tricky one that!

Is it safe to trust betting tipsters promoting new betting sites?

When betting at new bookies, you may have found yourself there by following the advice or promotion from a reputable tipster. They may be urging you to bet on an outcome of a fixture at a particular new sportsbooks. Be aware that tipsters generally make money from losing accounts of customers they refer, there is a conflict of interest. Always do your own due diligence and only follow tipsters with proven winning records.

Why are some many new betting sites based in Gibraltar, Malta and Jersey?

There are several benefits and drawbacks for each of these locations. Generally, the main reason seems to be the exceptionally low taxes that bookmaker owners are subject to, this in turn creates much higher profit potential. There is also the fact that they are in such great proximity and ability to operate on the European market. Gambling is completely legal in these jurisdictions so there is no need to operate under any false pretences.