Our William Hill review takes an in-depth look at one of the world's most famous betting sites. We use expert opinion and user rating to go over its welcome bonus, extra features, payment options and put its customer support to the test.
Full T&Cs Apply! New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply.
The Latest William Hill Welcome Offer
If you sign up and place a £10 bet, you get the William Hill bonus which is 300% of your initial deposit up to £30 in the form of free bets. You have a generous 30 days to use your free bets and can be used on any event without any odds restrictions as long as your qualifying bet is at odds of at least 1/2 (1.5 for you decimal lovers). Not that deposits with Skrill, Neteller and paysafecard do not qualify for this offer so choose another payment method if you wish to take advantage.
Follow These Steps to Get Your Bonus from William Hill:
Set up your William Hill account online today using our link
Place bets totaling £10 or more
Receive 3 x £10 bets to use at William Hill
Our Complete William Hill Bookie Review
William Hill boasts one of the biggest sportsbook selections online: you get 200+ options for all British and top European football, plus full UK racing and deep market coverage on snooker, rugby and more. Streaming, blog tips, live stats, in-play, and innovative radio/podcast content round out the experience.
William Hill Summary
William Hill Website Look
Sports Market Coverage
American Football, Aussie Rules, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Football, Formula 1, Gaelic Games, Golf, Greyhound, Racing, Handball, Horse Racing, Ice Hockey, Moto GP, Poker, Politics, Rugby League, Rugby Union, Snooker, Speedway, Tennis, TV and Film Specials, UFC and MMA, Racing, Virtual Sports and Winter Sports.
Mobile App
Android, iOS, Windows
Bet Exchange
No
In-Play Betting
Yes
Live Streaming
Yes
Streaming Requirements
£1+ bet on any shown event.
In-Play Cashout
Yes
Other Features
News, Blog, Tip Advisor
Minimum Bet
£0.03
Betting Odds
William Hill’s odds are typically competitive, especially for football and racing. Margins are average to good and sometimes under 5% for major prematch football. Boosted odds offers also means you get better deals on certain games.
Bonuses
Acca Insurance, Bore Draw, “Four Means More”, and Goalscorer offers are running throughout the year. Many promos can be claimed on both desktop and mobile platforms. In comparison to other betting offers they have a varied selection.
Football Betting
All Premier League, Champions League, EFL, and global leagues are covered with ample types of bets to choose from. In-play odds are decent, and there are frequent daily price boosts. Will Hill’s football features and coupons rival the best football betting sites in the UK. The extra acca insurance , “Bore Draw” insurance, and Goalscorer 2nd Chance offers also bode well.
Horse Racing
William Hill is a staple of the UK and Irish horse racing scene, with daily price boosts, best odds guaranteed, live streams, and many meetings eligible for free bets or refunds, they are clearly one of the better horse racing betting sites. Regarding streams for horse racing, you need to bet at least £1 on any event you want to watch.
Tennis Betting
William Hill covers all tennis events such as the Grand Slams, ATP, WTA, Challenger and ITs. The in-play is good, with some streaming and regular specials also available. We would not rank them as one of the best tennis betting sites, but they are still good enough.
Cash Out
The “Cash In My Bet” tool lets you secure profit or cut losses on singles and accumulator bets—look for the cash out icon in your betslip. Will Hill was one of the first betting sites with cash out and it shows.
In-Play Betting and Live Streaming
The in-play betting is good, with stats, multiviews, and hundreds of live markets (football, tennis, cricket, etc). Odds update quickly and bet placements are processed fast. There are 18,000+ live streamed events each year, with a funded account or recent bet required.
Casino Games
Will Hill does have a smaller games library than some of the top casino sites, with around 900 unique games (the industry average is 2000+), however they do possess a quality roulette section, with over 100 live tables. This is where the clearly excel.
William Hill Mobile Betting App Reviewed
William Hill’s app stands out for quick navigation and modern design. The “A-Z Sports” menu instantly loads hundreds of sports and markets, while main event shortcuts (football, tennis, horses) are always a tap away. The betslip is easy to access and manage, and you can deposit or cash out automatically from the app – with processing speed also instant.
Betting in-play is easy, with fast odds updates and all the markets you could need. You have access to all of the regular desktop features including streaming, news, and blog content, plus push notifications for results or promo alerts. The Android and iOS apps rarely stutter even on a packed Saturday. If you use live betting and mobile cash out, William Hill is among the top betting apps available.
Payment Methods and Withdrawal Times at William Hill
William Hill has a huge range of deposit and withdrawal options: debit cards, PayPal, Skrill, Neteller, paysafecard, bank transfer, and in-shop transactions with William Hill Plus. Deposits are instant, with fast e-wallet withdrawals and convenient in-shop William Hill CashDirect! For comparison, visit PayPal bookies and fast payout betting sites to see how they stand up.
William Hill Accepts the Following Payment Methods
Payment Method
Deposit Min.
Deposit Max.
Process time
Fees
Withdrawal Time
Visa
£5
£99,000
Instant
Free
3-5 days
Mastercard
£5
£99,000
Instant
Free
3-5 days
Maestro
£5
£60,000
Instant
Free
3-5 days
PayPal
£10
£5,500
Instant
Free
1 day
Skrill
£10
£80,000
Instant
Free
1 day
Neteller
£10
£25,000
Instant
Free
1 day
paysafecard
£10
£750
Instant
Free
N/A
Bank Transfer
£10
£10,000
1 – 5 days
N/A
N/A
William Hill
N/A
N/A
N/A
N/A
N/A
Customer Support at William Hill
You can reach William Hill using a variety of methods like live chat, telephone and e-mail. There are free hotlines for both UK and international users, but we personally find the live chat feature much more useful. That way you can save yourself a fair amount of time and effort. You rarely have to wait more than a minute to contact an associate and they are more than competent in most areas.
In case you don’t want to use the William Hill help centre, you can always address your inquiries to the support team.
Responsible Gambling Tools
William Hill has proactive responsible gambling tools: set deposit/loss limits, take breaks, self-exclude, and get profit/loss activity reports from your account dashboard. Direct links are provided to GamCare and GAMSTOP. S
Our Final Rating of William Hill
To be honest, we were really excited when the William Hill review was assigned to us. With it’s pristine reputation and worldwide credibility, we got pretty much what we expected. However, it’s purely functional and is a bit bare-bones. Even so, it does the job it sets out to do, and you can claim a decent welcome offer too.
The William Hill head office is located in London and it has a satellite office in Malta
What is the maximum payout at William Hill?
The William Hill maximum payout is £2 million per day However, it also has other limits which vary by sport. Football features a £2 million daily limit, while horse racing has a £1 million limit.
How do you download the William Hill app?
Downloading the William Hill app is as straightforward as downloading it via the Google Play Store or Apple App Store.
Who owns William Hill?
William Hill PLC was delisted from the London Stock Exchange (LSE) in 2021. The American operations were purchased by Caesar's Entertainment and the remaining assets were purchased by 888 Holdings PLC, which is a publicly-traded company on the LSE.
William Hill Player Reviews and Comments
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WillyBilly
10 September 2025
Always been a William Hill fan, and always will be. Can't beat high street bookies they just know what they are doing.
Written by Leon Marshall
Always been a William Hill fan, and always will be. Can't beat high street bookies they just know what they are doing.