Bet365 Sportsbook in a nutshell

Bet365 is one of the leading names in sports betting and it’s easy to see why! They have a huge range of sports and activities to bet on, something for everyone. The site looks slick and features live streaming events direct to your PC, tablet or mobile and with great customer service they are a well respected and recommended online bookmaker.

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First Deposit Bonus and other Promotions

Unfortunately, Bet365 doesn’t offer a welcome bonus at the moment. However, whatever your favourite sport, you’ll always have a reason to cheer if you side with bet365. Simply because they have an impressive supply of ongoing promotions for every top market. As a horse racing fan, I am personally excited about their Price Promise for all ITV or ITV4 races. What Bet365 do is to follow each of its competitors and top (or at least match) their odds. Surely a nice way to get the best deal, while you enjoy a race on the telly.

That is not all though! As well as offering the best odds guaranteed on all Cheltenham races, Bet365 also offer ‘No Runner, No Bet’, this means if your horse is a non runner, you will receive a refund on your bet. Cracking stuff from Bet365.

• Covers all races on ITV or ITV4
• Odds must be 4/1 or higher
• Maximum Bonus is £50 per race

Beside races, football is my other passion. I will tell you about my last winning bet, hoping the review doesn’t hit an egocentric note. It was at the opening day of the Premier League season. I kind of knew that my favourite Arsenal, Chelsea, Liverpool and even Spurs would get to a flying start, so I decided to back them with a fiver on a multiple bet. Instantly after Monday’s late game ended, I’ve checked my balance and was pleasantly surprised. It turned out that Bet365 gives a 10% bonus for any winning Top European football accumulator bet.

Beside these offers you may also check out the Best Odds Guaranteed for Greyhounds, 50% Parlay and Euro Basketball bonuses, along with many other exciting offers.

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Live Betting console and other Sportsbook Features

In terms of sportsbook features, once again Bet365 is a good call. Admittedly at their website you won’t find the endless list of additional bets that is present at William Hill, but there are some Bet365 attributes that certainly are of top quality. You have probably noticed that most of their adverts are focused on their stellar In-play console. It’s completely normal and no, this is not an exaggeration at all.

When you open the Live section you instantly get involved in the action. If your account is funded (even with £0.01), you will see a high-quality video stream for the hottest ongoing event on the right of your screen. Watching the action or not, you will be able to place your bets on over 50 live markets.

The biggest amount is provided for betting on football. You can predict the exact number of goals scored, cards shown or corner kicks taken. In addition, you can also find some unorthodox types of bets, such as next goalscorer and even the next goal method (will it be a shot, a header, an own goal, etc).

Multi view is a cool feature of the live console that will help you organise various events in a convenient manner. Right next to it you can find a schedule for the next seven days, that includes all the necessary information (type of event, starting time and whether there will be audio/video coverage). Another feature you won’t find at every betting site is the option to cash out your bet before it is settled. It’s a great way to lock in profits when your gut tells you something will go wrong.

The ultimate live console can also be accessed via your mobile. You can learn further more about the Bet365 mobile version if you visit our specialised page. Still, we don’t look at the world through rose-coloured glasses and we have to admit that the omission of Bet Exchange (such as the one at Ladbrokes ) certainly is a drawback.

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Banking at Bet365

Fast and secure transactions are essential for any online bookmaker. From the table below you can see that even though the options at Bet365 are not that extensive, there you can still use the top credit or debit cards and payment processors.

It’s fast and easy to complete your deposits using the nice and simple cashier. You won’t be charged a penny for using any payments method, except Fast Bank Transfer. The minimum deposit amount is also pretty affordable and usually is £5 or £10 depending on the deposit method. Withdrawals also are completed without any charges (with small exclusions). The fastest way to do it is via Neteller, it will only take an hour before the money is transferred.

Here is a fun bit of trivia for you, the payout limit for Premier League at Bet365 is £2,000,000 so be careful with your accumulators. At Bet365 it is simple and easy for every banking transaction. For example, it takes just a few clicks to transfer funds between different sections of the website (Sports, Casino, Poker, Games, Bingo and Vegas).

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What happens if I need help?

With Bet365 offering such a wide range of services, it is completely normal if you sometimes get confused. For those occasions the Bet365 team have prepared an extensive Sports FAQ section. The answers cover virtually all sportsbook areas and give comprehensive information that is backed with handy examples when needed.

The only downside is that it feels a bit plain and boring and disorganised. Bet365 also offers a solution in case you don’t have the time or just don’t want to look for answers on your own. The highly competent and polite support team may be reached in various ways (by Telephone, Post, Email, Live Chat or Web Message). The phone number that is present in the table above is free of charge and works 24 hours a day, 7 days a week.

I am a Bet365 customer myself and believe me, I’ve been using the Live Chat feature to ask for almost everything that pops up in my head. I’d love to share my first-hand Bet365 live chat experience with you. Even though I like their overall service, I have to admit that it’s not all sunshine and rainbows. Yes, in the vast majority of time they provide you with useful answers, but sometimes they can be stubborn for no obvious reason, regarding giving away company information.

In addition, the wait on the queue to contact a support team member can be really frustrating. Not that they make you wait an entire hour every time (in fact this happened only once to me). Most times you get there in less than a minute. Still, often you can easily forget that you’ve opened a chat window and the feeling is not good when you eventually switch to it and see that you’ve been already disconnected, due to ‘not being there’. Anyway, I’d like to end the live chat talk on a positive note. Every time you need to discuss your personal account, you will have to confirm the 4-digit security number you choose upon registration. This small detail is reassuring and shows that Bet365 actually care about their customers and protect their personal data.

In case the issue is not urgent, sending an email, a web message or even a letter are all reasonable options. Your enquiry will be forwarded to the relevant department and will be responded to as soon as possible.

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Bet365 History Lesson

Bet365 may not be one of the sportsbook dinosaurs, but still managed to establish themselves as a global leader regarding betting on sports. The company was founded back in 2000 by the 33-years old Denise Coates and had 12 employees. In just over a decade, the number of people who work for Bet365 has reached the 2000 mark. Another sure indicator of the bookie’s progress is that today it’s the largest private employer in the city of Stoke-on-Trent.

A year after founding the website was launched, which consisted only of an English version (today the website supports over a dozen of languages). Of course, that improvement was smooth and gradual. Along with the company’s other gambling services, Bet365 sports book slowly but steadily earned it’s place among the best in the industry.

All that became possible, thanks to consistent revenue growth and introduction of new technologies such as the in play cash-out facility. Nobody will be surprised to learn that Bet365’s In-play console played a key role for their development. For some time, it has been their trademark feature.

Moreover, in 2006, they started to provide live video coverage for thousands of various sporting events, but we will come back to that topic later in our review. In 2010, Bet365 was voted ‘Operator of the Year’ at the eGaming Review Operator Awards, followed by yet more recognition, this time by The Sunday Times.

The company was ranked third in their Profit Track 100 chart. In 2012, Bet365 bought the right to put their logo on the shirts of local club Stoke City. No one really knows what does the future hold for Bet365, but I certainly wouldn’t bet against them strengthening their position and being a key player in the online gambling world.

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Conclusion – “A” rated

After careful consideration, our team decided to give Bet365 the second-highest possible rating, A. Yes, you will find some minor (even insignificant) disadvantages when reading this review, but after all, our goal is to show you the top bookmakers in their actual light. We do this is simply due to or honesty and commitment to readers. Another minus is that for some reason they don’t use ‘Football’ for the beautiful game but that American word, starting with S (I’m not going to say it).

Navigation through the website and colour scheme are so user-friendly, you will enjoy every second of browsing the impressive list of fixtures for the numerous featured sports. First impressions are very important and I’m sure that your initial reaction of Bet365 will be positive and I wouldn’t be surprised if they quickly become your favourite bookie.

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