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William Hill Sportsbook in a nutshell

William Hill is one of the most well known and loved High street bookmakers and has been serving the needs of punters since 1934. Catering for a massive range of bets from polo to politics, they have you covered. We have been the beneficiary of the great ‘Bore draw insurance’ on more than one occasion and if you’re ‘on the go’ then the William Hill mobile app is your perfect companion. A great looking website backed up with fantastic customer support that is available 24 hours a day. Without any doubt, the uniquely wide range of betting options is their most remarkable attribute. The impressive list of sportsbook features also includes Live betting and streaming console, Tip Advisor, News/Blogs section and many more. Additionally, place a £10 and William Hill will give you 3 x £10 bets to use how you choose.

. Bet £10 Get £30 William Hill Mobile App Review

Overall Sportsbook Score B+ Grade Main Rating Criterias Markets 9.1/10 Live betting 8.5/10 Promotions 7.2/10

Why Choose William Hill? Bet £10 Get £30  4 Means More Promotion Live Streaming for Events Bet Now!


3 x £10 in Free Bets for New Customers and Other Promotions

There is no better feeling than getting off to a flyer at anything. Adrenaline flows through your body, you feel unstoppable and the entire universe is on your side. I am not saying that for certain you will make tons of cash with William Hill’s free bet, but actually why not? History remembers examples in which bettors have hit it big with way less than the £30 in free bets that William Hill will give new customers. Place a £10 bet and William Hill will give you 300% bonus in the form of free bets. Anyway, here is a quick guide on how to claim your welcome bonus.

Follow these steps to get your Bonus from William Hill:

setup an account using the exclusive bonus code Set up your William Hill account online today using our link

To get the bonus you need to wager minimum 5pound Place bets totaling £10 or more using code C30

Receive the matched bet and wager it in the next 30days Receive 3 x £10 bets to use at William Hill

You have a generous 30 days to use your free bets and can be used on any event without any odds restrictions as long as your qualifying bet is at odds of at least 1/2 (1.5 for you decimal lovers). Skrill, Skrill 1-Tap, Neteller and PaySafe deposit will not qualify for this offer so choose an other payment method if you wish to take advantage. It’s also worth pointing out that free bet stakes are not returned if you win (£10 at 10/1 will return £100 not £110).

When doing my research for William Hill I got the general idea that there you can find buckets of everything. Starting with markets, additional bets, features and going all the way to yearly revenue and number of employees. You can imagine how surprised I was, when I opened the promotions hub.

It’s needless to state that the company name and their outstanding services definitely oblige the Promotions section to contain a bit more offers. A perfect example for immense list of promotions is the one at Paddy Power. Anyway, at William Hill you can still find a nice set of money-back specials for football. Let me tell you under what conditions they will be activated.

  • ACCA Insurance – If your 6-fold or greater lets you down just by one leg
  • Bore draw insurance – Returns all losing correct score and double result bets for 0-0 draws
  • Goalscorer 2nd chance – If your first goalscorer pick grabs the game’s second

All stakes are paid back as free bets and the standard terms and conditions apply. The maximum refund you can get for each of those promotions is £50. However, another great thing about them is that they are also available for William Hill mobile users.

4 Means More promotion is a cracking deal from William Hill, if you bet on selected games on Match Betting, Both Teams To Score or Match Result & Both Teams To Score, if 4 or more goals are scored then you receive a bonus of 25% in free bets on your winnings. The maximum free bet of £100 per customer, per market, per match is a nice way to grab some free bets.


Live Betting console and other Sportsbook Features

As for anything else in life, one man’s trash is another man’s treasure and this applies to sports betting, too. William Hill’s sports variety is their most comprehensive and fascinating feature, no doubt about it. Both markets covered and additional bets are simply unmatched by any online bookmaker. Often you will be able to find well over 200 betting options for the top British or European League and Cup competitions. Logically, the main focus is on Football and Horse Racing as the most popular sports in the country.

Even though it lacks the slickness and appeal of Ladbroke’s live console, the In-Play development of William Hill is still a pretty good one. Hundreds and maybe even thousands of events from every relevant sport are featured daily. You can check out the ample supply of scheduled events, which is located in the tab next to the ongoing ones. It’s not a strict rule, but almost every time a reference to a live console leads to the betting site’ live broadcasting practices. It just kind of comes naturally.

William Hill App Summary
William Hill Website Look Sports Markets coverage
American Football, Aussie Rules, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Football, Formula 1, Gaelic Games, Golf, Greyhound, Racing, Handball, Horse Racing, Ice Hockey, Moto GP, Poker, Politics, Rugby League, Rugby Union, Snooker, Speedway, Tennis, TV and Film Specials, UFC and MMA, Racing, Virtual Sports and Winter Sports.
Mobile app . . .
Bet Exchange No
In-Play console Yes
Live streaming Yes
Live streaming requirements £1+ bet on any shown event.
In-Play Cashout Yes, Limited markets
Other features News, Blog, Tip Advisor
Minimum Bet £0.03

In that department, William Hill are well-prepared once again. You will be able to watch the action live as it unfolds for Football, Tennis, Snooker, Cricket and many other events. The only requirement is your account to be funded or a bet to be placed in the last 24 hours. Regarding streams for horse racing, you need to bet at least £1 on any event you want to watch. If you are into multimedia, there is no better place for you than ‘the home of betting’ (as William Hill frequently refer to themselves). At the Radio/Podcasts section you will find tons of useful frequently updated content, along with the all-embracing radio channels.

William Hill As seen on TV

The Tip Advisor section is at your service if you are having second thoughts on what selection you should back. Of course there is no such thing as sure bet, but thanks to this feature you can easily follow the top tipsters’ picks and decide whether to trust them or not. The News/Blog section of the website comes in really convenient if you need deeper insight for the cream of all featured sports.

On the downside, there is no Bet Exchange (unlike Betfair), but William Hill’s excellent mobile app can easily make you forgive them this small drawback. ‘Cash In My Bet’ is another striking attribute that is worthy of your attention. It gives you the extra control over your bets that you have always wanted. Just go to the ‘Open Bets’ tab in your betslip. There you can see what value you can get from William Hill for each of your bets at any given time.

Before we move onto the banking section, I just wanted to spend a moment talking about William Hill’s live casino and Vegas offerings. I know many of our visitors play online casino as well as betting on sport, if this sounds like you then I highly recommend you check out William Hill casino.

Unlike some online casinos, William Hill will allow you to claim a new customer bonus for both sports betting and for the Vegas /casino games. You can also transfer funds between your sports account and the casino side.

That means you can also claim 100% cashback up to £20, if you are new to William Hill Vegas. With William Hill Vegas you will find all the latest games from the best games provider in the world, 100 slots from 12 developers, bringing the latest in online entertainment direct to your pc, tablet or smartphone.

For their live casino offering, William Hill have teamed up with Evolution Gaming who are the market leaders for online live casino. I challenge anyone to not be impressed with the full HD experience and unlike a real casino, you can play in your boxers if you so desire!

When you combine the sports bonus of 3 x £10 in free bets and this great offer of 100% cashback of up to £20,  if you are not a winner at William Hill Vegas. It adds up to a great deal at a great online site.


Banking at William Hill

Another sports book feature that leaves competitors fuming are the supported payment methods. The list is ridiculously long and includes payment options that I haven’t even heard of before. Apart from them, of course you will find all famous bank cards and e-wallets (check out our payment methods table for more detailed information).

If you pay closer attention to it you will see that all supported payment options require a deposit of at least £10. A small one, but certainly a disadvantage, bearing in mind the conditions at other betting sites. On the plus side, withdrawals at William Hill start from £5, which pretty much makes up for the minimum deposit amount. Don’t be surprised if at some point the operator requests a photocopy of your personal documents. It is a standard security-related procedure and you can rest assured that your data is safe and sound.

William Hill accept the following payment methods
Payment method Deposit Withdrawal – Processing Cashout
min max time fee min. max. fee
. £5 £99,000 Instant Free 3 – 5 days £5 £60,000 Free
. £5 £99,000 Instant Free 3 – 5 days £5 £60,000 Free
. £5 £60,000 Instant Free 3 – 5 days £5 £60,000 Free
. £10 £5,500 Instant Free 1 day £5 £5,500 Free
. £10 £5000 Instant Free Instant £10 £500 Free
. £10 £80,000 Instant Free 1 day £5 £80,000 Free
. £10 £25,000 Instant Free 1 day £5 £30,000 Free
. £10 £200 Instant Free N / a N / a N / a N / a
. £10 £750 Instant Free N / a N / a N / a N / a
. £10 £10,000 Instant Free 1 day £5 £10,000 Free
. £10 £10,000 Instant Free N / a N / a N / a N / a
. £10 £10,000 1 – 5 days N / a N / a N / a N / a N / a
. Processing times vary with different banks, contact you bank for more information.

The bookmaker is so customers-oriented, they even developed their own method you can use to complete deposits and withdrawals. It’s called William Hill CashDirect and is available only for accounts in British Pound Sterling. This method works with CashDirect vouchers, which you can purchase from your nearest William Hill betting shop.

Use the website-based shop locator if you experience difficulties in finding one. Simply enter the unique 19-digit number in the Deposit menu and you are done. When it comes to collecting your winnings, just generate and print off a CashDirect redeem voucher and get your cash in any land-based William Hill establishment.

Talking about payout limits, at William Hill they actually are very generous. A single horse race can win you up to £1 million and the corresponding amount for top football leagues is £2m.


Support team at William Hill

Regarding customer care level, yet again William Hill don’t disappoint us. There is a vast FAQ section in the help centre, which will help you resolve any kind of potential problems. And by vast I mean one of really huge extent. The most popular FAQs can be sorted either by relevance and date added, or you can simply enter a keyword in the search engine.

William Hill Support Details
In case you don’t want to use the William Hill help centre, you can always address your inquiries to the support team.This table gives you information how to reach them.
. Telephone number 08000856296
Address: Greenside House 50 Station Road, Wood Green
Post Code: N22 7TP
Email customerhelp@williamhill.co.uk
Live chat Yes
Open Hours 0 – 24

The alternative solutions are the same as those at other betting sites: by telephone, Live chat and E-Mail. There are free hotlines for both UK and international users, but I personally find the option to ask a William Hill agent in the chat way more appropriate. That way you can save yourself fair amount of time and effort. You rarely have to wait more than a minute to contact an associate and they usually are more than competent in most areas. Understandably, the support team is a bit suspicious when approached with question about inside company information, but overall they are cool.

The fastest and easiest way to launch the live chat is when you are logged in from your account area, but it is also accessible by users who are still to decide whether they will join William Hill or not.


William Hill History Lesson

I bet you know a lot of things about William Hill, but not as many as you might have liked. It is general knowledge that the company is not only domestic, but also a global leader in sports betting industry. In this paragraph I’ve highlighted some of the most significant milestones in their dazzling history.

It all began back in 1934, when Birmingham-born William Hill started the company, by taking postal and telephone bets. Of course, at this time betting was illegal in England, so you can imagine all possible ‘shady’ operations that probably took place. Despite all circumstances, William Hill started to build his reputation of fair and trustworthy bookmaker right away. Positive attitude, from which the company would benefit greatly in the future.

At A Glance – William Hill Company Information
Name of operator William Hill
Sportsbook Web Site http://sports.williamhill.com/
Chief Executive Officer Ralph Topping
License Information Licensed by UK Gambling Commission
Testing Agency European Sports Security Association
FTSE Listed and FTSE Name YES, FTSE name: WMH
Revenue £1.48bn
Betting Shops Yes
Number of customers n/a
Owner Information
Employees 17000
Sister sites http://www.rubybingo.com/
Grand Slam of Darts

It was some 27 years later when gambling was legalised and became strictly regulated by the government. William Hill entered the fold in 1966 by opening his first retail betting shop. The company founder retired in 1970 and passed away the following year. Sears Holdings Group started to manage the business, which kick-started an era, marked with multiple ownership changes.

In 1988, Grand Metropolitan acquired William Hill, just to sell the company a year later to Brent Walker. A financial collapse in 1997 made him hand over the corporation to Japanese investors Nomura. The bookmaker was eventually listed on the London Stock Exchange in 2002.

We flashback to 1998, which was a significant year, not only due to Michael Owen’s goal against Argentina. That was also the year when (according to their website) William Hill became the first ever bookmaker to launch an online betting platform. Going online can be seen as a kind of revolution that completely altered the perception of betting on sports. The latest turning point in William Hill’s history came in February 2008, when Ralph Topping replaced David Harding as the company’s CEO. A position, which he is still currently occupying.


Why William Hill deserved an “B+” grade!

To be honest, I was really excited when the William Hill review was assigned to me. I’m not saying that the operator disappointed me, but let’s say I anticipated a bit more, bearing in mind their reputation. Despite their unquestionable and obvious advantages, our values oblige us to also point out the cons of the betting site, too.

Our Overall Conclusion / Operator Score
Markets Support Live Betting Mobile App Bonus Overall
9.1/10 Excellent! 6.9/10 Very Good! 8.5/10 Very Good! 8.8/10 Very Good! 7.2/10 Average! .

First of all, their welcome bonus is definitely not what the average bettor hopes to get. It may be only a gut reaction, but my overall impression is that ‘The Home of Betting’ needs to have way better-looking interface.

On the flip side, the upper hands of William Hill are notably more significant. Managing your account and betslip is intuitive and they have some extremely good customer support level. As I already mentioned, there is no other place online, where you can find similar amount of relevant markets, additional bets and payment methods.

. William Hill is clearly the home of sportsbetting Come and visit The Home of Betting Try now!

In terms of features, William Hill also are top-notchers. It really seems like everything is in abundance at this globally-recognised bookmaker. Moreover, the warm international praise they get guarantees for their ace practices. Bottom line, a very good bookmaker, one you should certainly give a chance to.